Calix Introduces Features for Rapid Business Market Scaling

By Greg Tavarez October 20, 2023

Broadband service providers have traditionally found themselves entangled in a complex web of enterprise-level technologies originally crafted by IT organizations. This complexity has stemmed from the distinct and demanding needs of businesses, ranging from increased bandwidth to sophisticated services like VPNs.

That is why BSPS, regardless of their scale, utilize the Calix platform and team – to streamline their operations and engage their subscribers, enhancing the long-term value they bring to their businesses and the communities they serve. Through the inclusive capabilities of the platform and a suite of managed services, providers can enhance their operational efficiency, expand their subscriber base, and provide outstanding user experiences.

With a dedication to driving continuous improvement and collaborating with an expanding network of partners, Calix (News - Alert) aims to support the transformation of its customers and the communities they serve.

In line with this commitment, Calix has introduced a series of pioneering innovations for its broadband platform, designed to empower BSPs in extending their market reach. The upgrade of Calix SmartBiz offers enhanced features that streamline secure managed Wi-Fi and network management for small businesses with multiple locations, along with new opportunities for revenue generation.

The platform now supports off-network management, enabling BSPs to serve small businesses regardless of their network footprint. Small business proprietors gain an intuitive tool for managing multiple networks and overseeing staff authentication through the customizable CommandWorx mobile app. The addition of guest Wi-Fi analytics offers insights for enhancing customer experiences, while a paywall introduces novel revenue prospects.

Calix also introduced ManagedBiz, a solution tailored for mid-sized businesses such as corporate offices and entertainment venues. These businesses often contend with challenges like multiple locations, remote staff, constrained IT resources and complex cybersecurity needs. ManagedBiz leverages the capabilities of the Calix platform and the trustworthiness of BSPs to deliver managed services and support to these businesses. Additionally, broadband teams can utilize the Calix Cloud management portal to assist business subscribers in deploying and monitoring their services.

“With one platform, our customers and their teams leverage the same cloud services, workflows and training to deliver world-class broadband to multiple markets and meet the unique needs of each,” said Michael Weening, CEO at Calix. “That is the only way to win in broadband today — one platform to service a long list of subscriber needs and different use cases — from small to medium businesses.

Here's a use-case example.

The Calix platform aides Hunter Communications in delivering essential support to businesses based in Oregon. Hunter Communications bears the responsibility of ensuring a reliable broadband network for its clientele, and with the assistance of Calix, they can now resolve longstanding business issues that were previously unresolved.

“We look to Calix for innovation so we can provide the level of service our customers want and should expect from us,” said Michael Wynschenk, CEO at Hunter Communications. “New developments from Calix will help us be a better service provider so our customers can focus on what they do best. The introduction of ManagedBiz will also help us to expand the types and sizes of businesses our team can support using the same tools and systems we work with today.”

Learn more on how new business offerings from Calix will enable BSPs across the U.S., Canada, and the U.K. to own their business markets.

Edited by Alex Passett
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