Mobile messaging services offer businesses the opportunity to engage with their customers in a direct and personalized manner. Through SMS, MMS and other messaging platforms, companies deliver important notifications, updates, promotional offers and customer support messages directly to their customers' mobile devices. This direct communication enables businesses to establish a strong rapport with their customers, build brand loyalty, and enhance customer satisfaction.
Mobile messaging services also provide businesses with a cost-effective and overall efficient means of communication. Unlike traditional marketing channels like print media or television advertisements, mobile messaging allows businesses to reach a large audience at a fraction of the cost. Furthermore, mobile messaging services offer businesses the advantage of real-time communication. Mobile messaging allows businesses to respond quickly to customer inquiries.
It makes sense that (among the various channels available), mobile messaging services have emerged as a powerful tool for businesses to connect with their customers, streamline operations and enhance overall efficiency.
In an effort to bring the next generation of messaging services to Southeast Europe, Enghouse Networks and United Group are in a partnership.
United Group, a dynamic telecommunication and media company, is present across Southeast Europe, having established itself as one of the key players in the telecommunications sector, driven by its commitment to providing high-quality services and solutions to its subscribers.
Enghouse (News - Alert) Networks is a globally recognized telecommunications technology provider. The company delivers innovative solutions to the industry, focusing on technical excellence, reliability and timely delivery.
Consolidating and simplifying network architecture while reducing operating costs are among the advantages offered by Enghouse's mobile messaging platform. This unified platform empowers operators to modernize their infrastructure and streamline operations, enabling them to deliver next-generation services efficiently. The deployment of Enghouse's platform enables United Group to provide enhanced messaging services to its customers.
"United Group is a fast, efficient, quality-driven telecommunications service provider, and we want to select partners who can assist us in achieving our business objectives swiftly and effectively and are aligned with our sustainability standards,” said Marko Miletic, Executive Director of Core Networks at the United Group. “We believe that Enghouse provides quality and economic benefits to help us achieve our aims.”
This partnership is built on a foundation of trust and successful past collaborations. It is worth noting that United Group previously worked with Enghouse Networks in Bulgaria, where Enghouse's messaging solution helped consolidate and simplify the network while reducing recurring costs. The successful deployment of the Vivacom project in Bulgaria and the partnership with United Group Telemach Croatia further solidified the trust and confidence that United Group placed in Enghouse Networks.
"United Group regards Enghouse as being highly trustworthy, knowledgeable, and experienced,” said John Ryan, Vice President of Sales – EMEAA at Enghouse. "Enghouse Networks has been chosen as the preferred vendor to meet the business mobile messaging needs for United Group due to our track record of technical excellence, reliability and timely delivery.”
The partnership between United Group and Enghouse Networks represents a promise to deliver innovative messaging services that will shape the future of communication in Southeast Europe.
Edited by
Alex Passett
