The airplane takes off as guests listen to music or stream videos from their mobile devices only to be cut off service before the plane even reaches 36,000 feet. And to add to their dismay, they find out to access Wi-Fi, depending on the airline, they must pay a small fee for Wi-Fi access. Not a happy time for airline passengers who are already paying a high price for their ticket.
In a connected world, customers, no matter the industry, should always stay connected. And T-Mobile is making that happen. T-Mobile (News - Alert)'s launch of Coverage Beyond is an example of the Un-carrier giving customers on T-Mobile’s more popular plans the ability to search and stream all flight where available on Delta, American, Alaska Airlines and United Airlines.
To extend on that, beginning Feb. 1, T-Mobile is offering free Wi-Fi, regardless of wireless provider, for Delta Air Lines SkyMiles Members. More than 700 aircraft are expected to offer free Wi-Fi by the end of 2023, and expansion to international and regional routes is expected by the end of 2024.
The service includes free Wi-Fi throughout the entire flight — available on smartphones, tablets and laptops. To connect, passengers only need to log in to their Delta SkyMiles account, or sign up for free, while on the ground or on the plane.
“T-Mobile customers already get free in-flight Wi-Fi," said Mike Sievert, T-Mobile CEO. “Now, we’re partnering with Delta to bring that experience to all SkyMiles Members so that anyone flying Delta can enjoy online access from takeoff to touchdown.”
Delta’s in-flight Wi-Fi connection portal is also set to be refreshed later this spring with the airline’s new Delta Sync Exclusives hub to bring the vision of more personalized travel to life. T-Mobile’s partnership with Delta enables this new SkyMiles-unlocked mobile platform that features personalized content, entertainment, exclusive offers and more, from brands customers are familiar with.
“Delta’s new partnership with T-Mobile signifies another step forward as we lead the industry in delivering a differentiated onboard experience that’s as comfortable and personalized as sitting in your own living room,” said Delta CEO Ed Bastian.
Edited by Erik Linask