Businesses Gain Confidence with Caller ID Reputation and Webex Calling Integration

By Greg Tavarez, TMCnet Editor  |  November 02, 2022

People today often glance at their smartphones to look at the news, scroll through their Twitter (News - Alert) feed, check the updated score on a football game and reply to direct messages. But then an unwanted phone call shows up on the caller ID, taking them away from their enjoyment. The unhappy consumer lets the phone ring to voice mail or instantly declines the call, and the legit business that tried to reach that potential new customer just lost them.

From there, it becomes a domino effect where the business with outgoing calls has their reputation on the line as numbers are flagged. Since the FCC (News - Alert) enforced all small business voice providers to implement STIR/SHAKEN, Caller ID Reputation reported that flagged numbers increase by 31%.

Organizations need ways to transparently evaluate their call systems and daily operations to ensure phone numbers are not spoofed, erroneously flagged or mislabeled.

Caller ID Reputation reassures enterprise outbound calling confidence by delivering health checks of outbound numbers at the geographic, device type and carrier level and receive a notification in real-time when a phone number is flagged.

“Caller ID Reputation is helping shape the continuously evolving telephony industry and bringing back the control and trust to the phone channel,” said Joseph Alcaraz, founder, and partner of Caller ID Reputation.

Already monitoring over 180 million phone tests, Caller ID Reputation expanded its partner ecosystem and platform capabilities and did so through integration with Webex Calling. The cloud-based phone system combines enterprise calling features and performance with virtual meeting technology and team collaboration, all in a single app.

Now, the integration with Webex Calling allows Caller ID Reputation users to monitor outbound phone numbers and receive a notification in real-time when a phone number is flagged. The integration will help Caller ID Reputation customers monitor and manage the reputation of caller IDs and access a comprehensive view of business call scores across major data aggregators and carriers.

“The Webex platform enables third-party developers to directly extend our calling capabilities and offer new value to our customers,” said Anurag Dhingra, chief technology officer of Webex by Cisco. “Our Webex Calling customers can now monitor outbound phone numbers and be notified in real-time when a phone number is flagged.”




Edited by Erik Linask