T-Mobile Calls Out AT&T, Verizon

By Greg Tavarez, TMCnet Editor  |  June 02, 2022

Inflation can be seen in plain sight at the gas pump and at the grocery store – nearly everywhere. Even mobile carriers are raising their prices. AT&T is increasing customers’ bills by $6-$12 per month, and Verizon (News - Alert) is raising prices with its economic adjustment charge, which adds $1.35 per line, generating $1 million more per month for Verizon – $1.2 billion in one year.

While those two carriers are swiping an equivalent of more than 260 million gallons of inflation gas from customers over the next year, T-Mobile's Carrier Callout will allow families who switch to T-Mobile (News - Alert) to save up to 20% each month with three or more lines on qualifying plans while on a 5G network and have access to exclusive customer deals and discounts. T-Mobile also is promising peace of mind through its Price Lock program.

Price lock guarantees new accounts with qualifying service can keep their regular monthly rate plan price for current unlimited talk, text and data on the T-Mobile network — this excludes taxes/fees, limited-time promotions, per-use charges, third-party services and network management practices.

“Inflation shouldn’t be an excuse to jack up prices just because you can get away with it. But that’s The Carriers’ way,” said Mike Sievert, CEO, T-Mobile. “T-Mobile is here to help our customers battle inflation by not adding to the stress of price hikes. It’s got to be a mind-numbing experience for AT&T (News - Alert) and Verizon customers who have watched their rates go up continuously over the last few years.”

Those facing price hikes who switch to Magenta MAX at the so-called Un-Carrier will also receive $200 per line via virtual prepaid card and up to $1,000 with five lines.

The Carrier Callout exposes the way wireless carriers approach rising costs. T-Mobile is encouraging AT&T, Verizon and other wireless carriers to adopt a version of T-Mobile's Price Lock by not raising rate plan prices for existing customers while they remain on their current plan. Neither AT&T nor Verizon has traditionally placed significant emphasis on customer retention, choosing to focus efforts on new customer acquisition.




Edited by Erik Linask