Investing in Further Growth in Australia and New Zealand, Ribbon Selects Switch Connect as First Universal Partner in ANZ

By Juhi Fadia January 27, 2021

Ribbon Communications (News - Alert), one of the world's leading providers of real-time communications software and network solutions, has appointed Switch Connect, one of Australia's premier IP-centric telecommunications providers, as its first ANZ (Australia New Zealand) universal partner.




Switch Connect resells Ribbon's entire channel-ready portfolio, including Session Border Controllers (SBCs), Analytics, Security solutions, and more to partners and end customers, and has Ribbon-certified engineers on staff to offer support and services.

"The Channel is key to our go-to-market strategy, and we're delighted to welcome Switch Connect as our first universal partner in ANZ," said Robert Inshaw, SVP Asia, Ribbon. "With its established reputation in the industry and experience delivering key projects for some of Australia's leading carriers and managed service providers, we're confident in their ability to help us further penetrate this important market with our state-of-the-art capabilities."

As a universal partner, Switch Connect also hosts an EdgeView Service Control Center to manage and monitor customer site EdgeMarc SBCs.

"Ribbon is widely acknowledged as a market leader in carrier-class Unified Communications (News - Alert) and voice routing solutions, and we see a lot of potential in working together for future projects," said Rohan Milne, Chief Executive Officer, Switch Connect. "We look forward to a long and fruitful relationship delivering best in class solutions together."

The company's channel portfolio supports System Integrators, Managed Service Providers, and Value-added Resellers in delivering solutions to their customers. From session border controllers that secure and manage voice networks, Ribbon has the largest portfolio of session border controllers (SBCs) certified for Direct Routing for Microsoft (News - Alert) Teams. This enables users to add a dial tone to Teams to make and receive business calls, turning Teams into the office phone system.  With its Session Broder Controller Software Edition (SBC SWe Lite) in the Azure or AWS cloud, Ribbon provides a secure bridge between the enterprise network and the Communications Service Provider with no hardware to deploy or manage.


Juhi Fadia is an engineer, analyst, researcher and writer covering advanced and emerging technologies.

Edited by Maurice Nagle
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Correspondent

SHARE THIS ARTICLE

The Modern Workplace Demands More, and NETGEAR Delivers with Compact Wi-Fi 7 Access Point

The tri-band WBE750 is designed for businesses with high wireless internet demands and delivers up to 18.4Gbps total Wi-Fi throughput supported by a 10Gbps/Multi-Gigabit PoE++ port.

Read More

Wildix Redefines Workplace Communication with Launch of New Desk Phones

Wildix launched a new phone series designed to improve user comfort, security and functionality across various professions.

Read More

Appdome Introduces Tools to Prevent Real-Time Malicious Social Engineering Attacks

Mobile defense technology provider Appdome recently unveiled its new Social Engineering Prevention service on the Appdome Platform.

Read More

Red Cell Introduces Eyris to Revolutionize Data Protection and Cybersecurity

Eyris is a suite of blockchain technologies that provide sophisticated security solutions and robust ransomware mitigation.

Read More

Telecommunications Industry Remains Stagnant: Cloud and AI Offer Path to Growth

Global telecom revenue has remained stubbornly stagnant since 2014, hovering around $1.9 trillion, while capital expenditures skyrocketed to $3.6 trillion, according to a new report.

Read More