Investing in Further Growth in Australia and New Zealand, Ribbon Selects Switch Connect as First Universal Partner in ANZ

By Juhi Fadia, Correspondent  |  January 27, 2021

Ribbon Communications (News - Alert), one of the world's leading providers of real-time communications software and network solutions, has appointed Switch Connect, one of Australia's premier IP-centric telecommunications providers, as its first ANZ (Australia New Zealand) universal partner.

Switch Connect resells Ribbon's entire channel-ready portfolio, including Session Border Controllers (SBCs), Analytics, Security solutions, and more to partners and end customers, and has Ribbon-certified engineers on staff to offer support and services.

"The Channel is key to our go-to-market strategy, and we're delighted to welcome Switch Connect as our first universal partner in ANZ," said Robert Inshaw, SVP Asia, Ribbon. "With its established reputation in the industry and experience delivering key projects for some of Australia's leading carriers and managed service providers, we're confident in their ability to help us further penetrate this important market with our state-of-the-art capabilities."

As a universal partner, Switch Connect also hosts an EdgeView Service Control Center to manage and monitor customer site EdgeMarc SBCs.

"Ribbon is widely acknowledged as a market leader in carrier-class Unified Communications (News - Alert) and voice routing solutions, and we see a lot of potential in working together for future projects," said Rohan Milne, Chief Executive Officer, Switch Connect. "We look forward to a long and fruitful relationship delivering best in class solutions together."

The company's channel portfolio supports System Integrators, Managed Service Providers, and Value-added Resellers in delivering solutions to their customers. From session border controllers that secure and manage voice networks, Ribbon has the largest portfolio of session border controllers (SBCs) certified for Direct Routing for Microsoft (News - Alert) Teams. This enables users to add a dial tone to Teams to make and receive business calls, turning Teams into the office phone system.  With its Session Broder Controller Software Edition (SBC SWe Lite) in the Azure or AWS cloud, Ribbon provides a secure bridge between the enterprise network and the Communications Service Provider with no hardware to deploy or manage.


Juhi Fadia is an engineer, analyst, researcher and writer covering advanced and emerging technologies.

Edited by Maurice Nagle