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August 14, 2008

Global Mobile Messaging to Exceed $88 Billion by 2012

Strategy Analytics (News - Alert) Inc. has released a report, “Global Mobile Messaging Forecast 2007-2012.” According to this report, spending on consumer mobile messaging services will rise 15 percent from $65 billion in 2007 to $88 billion by 2012. Usage of traditional PC-based messaging services like email and instant messaging through email will witness rapid growth due to the availability of low-cost flat-rate data plans. Mobile email is expected to account for 20 percent of total end-user mobile messaging spending by the year 2012.

According to senior analyst Nitesh Patel, “Mobile messaging, which includes SMS, MMS, mobile email and instant messaging, will account for over 40 percent of the total consumer spend on mobile media and messaging services in 2012. We anticipate growing adoption of consumer email access via mobile, as flat-rate pricing, combined with improving email provisioning and device user experience lower the existing barriers to adoption and usage of this popular PC messaging format.”
Strategy Analytics Inc. is headquartered in Boston, Mass. The firm works with clients through annual multi-client services, management team workshops and custom consulting engagements. The company focuses on market opportunities and disruptive forces in the following areas: Automotive Electronics and Entertainment, Broadband Connected Home, Mobile and Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence.
David Kerr, vice president of Global Wireless Practice, stated, “SMS use has exploded over the last three years in the U.S., while western European SMS revenues are beginning to plateau due to price erosion, despite continuing increases in overall traffic. In North America, we expect healthy growth over the next five years with the region contributing to 25 percent of total end-user spend on mobile messaging by 2012.”
Strategy Analytics is an independent employee owned international research and consulting firm that has continued the tradition of exploring new opportunities. The firm provides strategic and tactical support for business planners around the world. The strategic advisory research section provides clients with market intelligence that helps them develop their product and marketing strategies that lead to successful business development. The consulting research section provides consulting on a proprietary basis to its clients all over the world. 

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.


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