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March 06, 2008

Datamonitor Bullish on Google Healthcare Play

Datamonitor’s Justin Davidson has written an Independent Analyst Comment regarding Google’s (News - Alert) positioning in the personal health record (PHR) market.

I recently wrote about Google’s entry into the healthcare space and how the search giant hopes to leverage its amazing reach into the consumer market.
According to Davidson, “Google is well positioned to enter the personal health record market… through its brand strength and consumer reach [Google] is likely to have the most impact upon the industry and bring PHRs into the living room of the population.”
PHRs are not new. However in this extremely connected age, the ability to access and make practical use of PHRs is unprecedented.
Typically PHRs are created and maintained by an individual. These records generally provide a complete health and medical history of an individual by gathering data from many sources and — here’s the key for Google — making this information accessible to anyone who has the proper authority to view the information.
Datamonitor strongly believes that Google’s entry into this space is significant, and believes that because of the Mountain View, CA (News - Alert)-based search giant’s interest in PHRs, “PHRs will become a success and result in consumers becoming more knowledgable about their own health.”
The analyst comment does mention the other major players developing PHR solutions. These include Revolution Health (founded by Steve Case the former CEO of AOL (News - Alert)), IBM through Second Life, and Microsoft with Health Vault.
Davidson says that “overall, these companies are likely to achieve success by being involved in PHRs and will benefit from any success that Google has within PHRs as the trend seeps through the industry. Of the traditional IT vendors IBM and Microsoft (News - Alert) are demonstrating forward thinking by entering into this space and positioning themselves well for the future.”
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