CRM for African Luxury Safari Contract Awarded to Maximizer
Version 10 of Maximizer CRM has just been launched with new and improved functionality for mobile access, platform integration and productivity.
"We felt that Maximizer's off-the-shelf product would cater for most of our requirements, keeping our development costs down," he explains. "Our lodges are also situated in remote areas of Africa where connectivity is an issue and we needed a product that would compensate for this."
Marcus van Niekerk, CRM specialist for Cyber Wiz, is the implementation partner responsible for providing the product to CC Africa.
The new version of Maximizer CRM has been improved in its functionality for the CRM market. "One of these areas is Web access with a direct e-mail window and new remote, Web-based management console," says Etien van Loggerenberg from Cyber Wiz and project manager for the deployment.
"An improved daily dashboard view has also been implemented for managers, which allows for enhanced business intelligence from the application. Maximizer will greatly enhance customer service for CC Africa, all staff at CC Africa now have a ready view into the quality of service being delivered," he said.
"The South African market represents a significant growth sector for Maximizer as a global company, with over 1 000 established customers in the region," says Vivek Thomas, Managing Director for Maximizer Software EMEA.
ISB officials say the CRM products of Maximizer will be "a valued addition" to their product range and services.
'The most rewarding approach to grow our business is to help our customers grow theirs. CRM is a growth enabling technology, as evidenced by numerous organizations that have grown their business by 120 percent to 150 percent due to CRM systems and we would like to introduce new organizations to Maximizer Enterprise, a solid CRM product at a competitive price," says Hanny Alshazly, Vice President of Sales & Business Development at ISB.
"We have appointed ISB as our business partner, in order to support our long-term strategy and continuous growth in the Middle East," says Vivek Thomas, Managing Director, Maximizer Software EMEA, in the polite, formal style used in the Middle East. "The ME region represents significant market opportunities for Maximizer as a global company and the partnership with ISB is an important step forward for our business."