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December 10, 2007

CRM for African Luxury Safari Contract Awarded to Maximizer

CRM vendor Maximizer Software has announced that an African luxury safari and ecotourism company, Conservation Corporation Africa has purchased 263 licenses of the latest version of Maximizer's customer relationship management product.

Version 10 of Maximizer CRM has just been launched with new and improved functionality for mobile access, platform integration and productivity.
Brian Wewege, Group IT Manager for CC Africa, says the company is in the process of rolling out Maximizer to its 43 lodges in six countries throughout Africa. He says Maximizer was selected because they are positive the product would meet CC Africa's requirements.

"We felt that Maximizer's off-the-shelf product would cater for most of our requirements, keeping our development costs down," he explains. "Our lodges are also situated in remote areas of Africa where connectivity is an issue and we needed a product that would compensate for this."

Marcus van Niekerk, CRM specialist for Cyber Wiz, is the implementation partner responsible for providing the product to CC Africa.

The new version of Maximizer CRM has been improved in its functionality for the CRM market. "One of these areas is Web access with a direct e-mail window and new remote, Web-based management console," says Etien van Loggerenberg from Cyber Wiz and project manager for the deployment.

"An improved daily dashboard view has also been implemented for managers, which allows for enhanced business intelligence from the application. Maximizer will greatly enhance customer service for CC Africa, all staff at CC Africa now have a ready view into the quality of service being delivered," he said.
CRM 10 also features out-of-the-box accounting integration with Microsoft (News - Alert) Dynamics GP, overall productivity enhancements for sales territories, time and task management and new Web services architecture for faster integration, based on the .Net 3 framework.

"The South African market represents a significant growth sector for Maximizer as a global company, with over 1 000 established customers in the region," says Vivek Thomas, Managing Director for Maximizer Software EMEA.
This fall Maximizer announced the appointment of a new channel partner in Middle East Region, Integrated Solutions (News - Alert) for Business, an IT and e-business products vendor headquartered in Saudi Arabia.

ISB officials say the CRM products of Maximizer will be "a valued addition" to their product range and services.

'The most rewarding approach to grow our business is to help our customers grow theirs. CRM is a growth enabling technology, as evidenced by numerous organizations that have grown their business by 120 percent to 150 percent due to CRM systems and we would like to introduce new organizations to Maximizer Enterprise, a solid CRM product at a competitive price," says Hanny Alshazly, Vice President of Sales & Business Development at ISB.

"We have appointed ISB as our business partner, in order to support our long-term strategy and continuous growth in the Middle East," says Vivek Thomas, Managing Director, Maximizer Software EMEA, in the polite, formal style used in the Middle East. "The ME region represents significant market opportunities for Maximizer as a global company and the partnership with ISB is an important step forward for our business."
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.


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