ITEXPO West 2010 - Communications Conference

October 4-6, 2010 Los Angeles Convention Center, CA



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Avaya Workshop

Technology On Tap: Rethinking Design—Changing the User Experience

Good design influences the user experience; Great design transforms it.  With technology moving at a dizzying pace, end users have more communications options than ever before, making design of user interfaces, application experiences and endpoints more critical than ever.

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Join us for this free IT EXPO pre-conference event as Avaya experts and our special featured speaker from frog design, a globally recognized leader in product and design innovation, help you to rethink user experiences.

Whether you focus on deploying Unified Communication solutions for your enterprise, or delivering contact center applications for use by your customers and agents, we’ll challenge you with new insights into the importance of great design.  You’ll see firsthand how Avaya is transforming the way people collaborate within and across the enterprise, and how businesses are transforming the experiences of their customers and prospects.


Featured Keynote:


The Future Of Work
Paul Pugh, Executive Creative Director, Frog Design

The line between work and private life has not just blurred but disintegrated. This change has decentralized the need for offices, changed the way we work, and ultimately changed our work output. In this keynote, Paul Pugh explores further how design is transforming our personal and professional lives.

Rethinking the UC Experience
Christian Von Reventlow, VP New Products, Avaya,


Rethinking the Contact Center Experience
Wendy Mikkelsen, Director, Product Marketing, Avaya,




Register today for this special pre-conference event.  You’ll come away considering the importance of design and the user experience for communications applications and solutions in a whole new light.

Join us and other IT Expo conference attendees afterwards and “experience” for yourself complementary refreshments at the Bonaventure Brewing Company, including a selection of their featured micro-brews.


Westin Bonaventure
& Bonaventure Brewing Company (hotel | info | map)
404 South Figueroa Street
Los Angeles, CA 90071
Phone: (213) 624-1000
There is no charge for this event.

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We hope to see you there!

About Avaya & Avaya DevConnect
Avaya is the recognized global leader in enterprise communications solutions for businesses small to large.  The Avaya DevConnect program supported enterprise communication application developers and technology partners with a comprehensive developer education and support program, offering no-cost access to many software development kits, technical documentation, remote labs, sample applications and other technical resources for many Avaya products.  (

About frog design
frog design, Inc. is one of the leading global innovation firms, focused on helping companies across a broad spectrum of industries create and bring to market meaningful products, services and experiences.  Using a multi-disciplinary process, frog design reveals valuable consumer and market insights and inspires lasting, humanizing solutions.  frog design teams include designers, technologists, strategist, and analysts, all delivering convergent solutions that span multiple technologies, platforms and media.  frog design is an independent division of Aricent, a global innovation, technology, and outsourcing company, focused solely on the communications market.  Founded in 1969, frog is headquartered in San Francisco, with studios in Amsterdam, Austin, Milan, Munich, New York, Seattle, and Shanghai.  frog is a Global Growth Company member of the World Economic Forum.  (

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