Track: Service Provider (SP)
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Quality of Service Considerations
(SP-01)
Wednesday - 09/17/08, 9:00-9:45am
The convergence of voice and data networks combined with growing overall traffic volume, increased numbers of discrete applications and a broadening array of systems and servers is presenting formidable challenges to the integrated network operations staff tasked with assuring voice and data service quality. This presentation will outline best practices for network operations managers and other staff managing voice and data service performance to integrate these three elements for cost-effective, simplified and proactive management.
Presented by:
 | Martin Essenberg
Network Application Engineer
tw telecom |  | Bob Emmerson (Moderator)
Freelance Writer
Electric Words | | Mike Valladao
Product Marketing Management
NetScout Systems, Inc. | | Scott Sumner
VP Marketing
Accedian Networks |
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The Continuing Evolution: From TDM to SIP
(SP-02)
Wednesday - 09/17/08, 10:00-10:45am
Session initiation protocol (SIP) is being deployed in fixed line next generation networks (NGNs). But while fixed line operators are moving to SIP, most mobile networks continue to use SS7 signaling and TDM technology. Why? Mobile operators plan to move to IMS (which is based on SIP), but IMS is complex, new and expensive. So IMS is being trialed for new services (new sources of revenue), not for voice telephony. For voice telephony (and 3G-324M video telephony) operators are moving to “circuits over packets” controlled by traditional SS7 protocols, not by SIP or IMS. This session will discuss the mobile industry’s evolution from traditional PSTN architectures (over TDM) to “PSTN over IP” (circuits over packets), the prospects for the eventual use of SIP and IMS for voice services and the impact of all this on operators and mobile subscribers.
Presented by:
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| | Jamie Warter
Vice President of Marketing
NMS Communications |  | Joseph Aufiero
Director of Business Development
e-Core IT Solutions | | Tim Searcy (Moderator)
Executive Director
American Teleservices Association |
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Applications as a Competitive Differentiator
(SP-03)
Wednesday - 09/17/08, 11:00-11:45am
As has been proven in almost every other facet of the telco industry, value-added services are the way to compete profitably. The same dynamic will play out in VoIP. The technology to offer value-added VoIP services with carrier-grade reliability is already available at competitive prices. It enables cable companies to cost-effectively develop VoIP services internally or purchase them from a growing cadre of hosted service providers. This session will address strategies for using value-added services to attract customers.
Presented by:
| Barry Sher
Vice President Business Development
IVR Technologies, Inc. |  | Ali Kafel
Product Marketing & Business Development
Sonus Networks | | Thomas Howe
CEO
TextGen | | Peter Engler
Product Manager, Strategic Products
Digium | | Jose Deras
VP Systems Engineering
AppTrigger |
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Service Creation Considerations
(SP-04)
Wednesday - 09/17/08, 12:45-1:30pm
This session will provide new insight into the use the industry’s leading platforms, and help service providers and integrators learn about the use of open source/open access SIP service creation technologies to develop and deliver solutions optimized for their initiatives and environments. The key for service providers and product developers is creating applications that allow for personalization and customization, but are also easy to use. We will also look at the trend toward using service creation platforms to integrate VoIP and converged services with web applications.
Presented by:
| Kevin Edwards
Product Innovator, VoIP and Converged Services
EMBARQ | | Ken Osowski
Senior Director of Solutions Marketing
Procera Networks |
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Imagining Tomorrow's Wireless Landscape
(SP-05)
Wednesday - 09/17/08, 1:45-2:30pm
Development of next-generation wireless networks, infrastructure and devices are continuing at a rapid pace by carriers and vendors alike amidst promises of ubiquitous and affordable wireless broadband access. However, barriers to widespread adoption remain today, such as the costs and economies of scale to build such networks that offer a variety of new broadband services. The speakers will discuss the evolution of several technologies (WiMAX, 3G) and the relative merits of each. Attendees will also walk away with an understanding of technology evolution, interoperability and co-existence opportunities between various wireless approaches and technologies.
Presented by:
| Rasmus Hellberg, PhD
Director of Technical Marketing
Qualcomm |  | M.H. Raza
Founder and CEO
Fiber Mountain |
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Not All Collocation is Created Equal
(SP-06)
Thursday - 09/18/08, 8:15-9:00am
This session will serve as an insider’s guide to buying and selling Data Center/Collocation space, from a perspective you won’t hear from the leasing agents. This will be an interactive presentation discussing the different types of Collocation space available in the market today. The speaker will present a “Top 10” list outlining the key areas of due diligence to look for when evaluating a data center/collocation facility. Topics covered will range to include power to the facility, mechanical diversity with in the facility, cooling load in conjunction with IT load, site security and more.
Presented by:
| Scott Charter
Managing Partner
WBS Connect |
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Customer Retention Through Analytics
(SP-07)
Thursday - 09/18/08, 9:15-10:00am
Many service providers have come to appreciate that maintaining a loyal and satisfied customer base can lead to higher margins, easier up- and cross-selling, and greater profitability. The challenge for most providers is to clearly understand how specific groups of customers use products and services, and the propensities for these groups to accept new offers and product enhancements. This session would help attendees understand how they can use existing customer data to better understand both individual and group behaviors, create new services that have a greater potential for market penetration, and ultimately, extend customer lifecycles and build ARPU.
Presented by:
| Paul King
President & COO
Aperio CI |
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Keeping Mobile Carriers Competitive
(SP-08)
Thursday - 09/18/08, 10:15-11:00am
As the telecommunications industry makes the gradual transition to an all-mobile, all-IP environment, mobile carriers are in danger of being cut out of a large share of the evolving market. Cellular operators are currently experiencing over 100% penetration rates in some developed markets, fierce competition between operators to move subscribers and costly customer churn. They are also discovering that data is not proving to be the “killer” application they’ve been seeking, and in order to remain competitive they will have to undergo expensive network investment and upgrades to support 3G and 4G technologies. This session will discuss how Femtocells allow carriers and operators to address their cost and competition concerns by allowing them to offer more value while minimizing cost and building out next-generation infrastructure.
Presented by:
 | Dr. Natasha Tamaskar
Vice President of Product Marketing
GENBAND | | Gaddi Menahem
EVP Product and Business development
MobileMax |
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The Convergence of Communications & Entertainment
(SP-09)
Thursday - 09/18/08, 1:00-1:45pm
As communications, broadcast media and broadband entertainment are continuing to converge, a major shift has begun in the connected home environment. The integration of the television experience with the complete power of the new end user technologies, from broadband to mobile, opens the door to not only an exclusive world of entertainment and information, it brings a next generation idea of full consumer interactivity within diverse mobile experiences. Personalized television and mobile will forever change the consumer entertainment landscape and will open the door to a consumer with more and greater control over his or her environment. Come to this session to learn about the opportunities that present themselves at the intersection of communications and entertainment.
Presented by:
| Albert Chu
Senior Vice President of Marketing
ACCESS Systems America | | Deepak Mehrotra
Vice President, Communications Applications and Terminal Services
Aricent |
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Accelerating IMS Deployment
(SP-10)
Thursday - 09/18/08, 2:00-2:45pm
Telecom is undergoing a transformation in the face of rapid adoption of new, bandwidth-intensive applications. As carriers wrestle with the growth of bandwidth-intensive applications, IMS emerges as a promising choice for two key reasons. First, IMS promises to unify the delivery of many different types of services using common networks and protocols, which in turn leads to the development of an array of services. Second, IMS enables consumers to receive services from different providers, creating competition and better pricing, while decreasing the types of infrastructure that network providers are required to support. The presentation will discuss trends in IMS as well as key market drivers need to bring new applications to market quickly.
Presented by:
| Dr. Natasha Tamaskar
Vice President of Product Marketing
GENBAND | | Mike Coward
CTO and co-founder
Continuous Computing |
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Service Provider State of the Industry
(SP-11)
Thursday - 09/18/08, 3:00-3:45pm
This session will feature the industry’s leading experts in a round table discussion of where exactly we stand in regards to Service Provider IP Telephony. Attendees will come away with a true sense of what’s happening in the industry, with perspectives from the leading players who are exploring next-generation solutions, including the latest developments, a glimpse into the future, and some real-life implementation tales that you won’t want to miss. Attendees are encouraged to bring their questions, and we’ll bring the industry leaders who are best positioned to provide the answers.
Presented by:
| Justin McLain
CEO
Endeavor Telecom | | Jon Brinton
President
Mitel NetSolutions | | Rhonda Ascierto (Moderator)
Senior Analyst
Datamonitor plc | | Gregory Giagnocavo
CEO
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