Track: Reseller Day Sessions (RES)
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Making Money in IP Communications
(RES-01)
Wednesday - 09/17/08, 9:00-9:45am
The communications market is filled with opportunity and pitfalls and navigating the field is something which requires experience and collaboration with your peers. In this session, expect an in-depth discussion of everything you need to become successful when selling communications products and services. We will explore unified communications, open source, FMC, WiFi telephony, mashups and CEBP. If you are unfamiliar with any of these acronyms (even if you are) you need to be at this free conference so you can learn what is happening, what is coming and how to benefit from it all.
The moderator of this panel will be Rich Tehrani, ITEXPO conference chairman, TMC president and the communications expert who has helped tens of thousands of resellers worldwide over the years sell PBX, ACD, call center, CTI and VoIP products and services.
This session is a must-attend for anyone and everyone involved in any way with communications sales to SMB or enterprise customers. This includes classic interconnects, data VARs, VADs, security resellers, etc.
Presented by:
 | Brian Eastwood (Moderator)
Senior Editor
CIO.com | | Don Gant
VP Business Development & Channel Marketing
Iwatsu Voice Networks |  | Manuel Vexler
Chief Marketing Officer IMS/NGN
Huawei Technologies |  | Robert Messer
President & CEO
ABP Technology, Inc. |  | Rich Tehrani (Moderator)
CEO, Group Editor-in-Chief
TMC |
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Say Yes! To Unified Communications from the Beginning
(RES-02)
Wednesday - 09/17/08, 10:00-11:45am
Learn why you should be selling and making more money with the right solution. ININ’s Software Strategy that has proven to be a better Approach to Complexity. An All-In-One open standard solution that provides the back office architecture (fabric) required for mass adoption. The options for Customers with a migration strategy (work with) or Greenfield (work without) requirements. Desktop productivity and User adoption is also a crucial component of a successful UC strategy with Multi-Media interactions no matter the device, place or user type when you need it.
Presented by:
| Manuel Vexler
Chief Marketing Officer IMS/NGN
Huawei Technologies |
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AXIOM Selling Sciences Program (AXIOM SSP)
(RES-03)
Wednesday - 09/17/08, 12:45-1:30pm
AXIOM Sales Force Development implements sales methodology that significantly increases their customer’s sales and margins. AXIOM programs have become the standard for many Fortune 1000 companies including BellSouth, Disney Enterprises, Alltel, AT&T, and ESPN. President and CEO, Bob Nicols, provides highly energetic and insightful lectures and workshops that have resulted in standing, yearly invitations to be a featured presenter at dozens of national and international sales meetings and conferences. He is a trusted advisor to the presidents and senior managers of multiple organizations, both large and small. Bob is the developer of AXIOM’s “Selling Sciences ProgramTM” and author of the “Selling Sciences” workbook and CD series. His next, highly anticipated book “AXIOM: The TRUTH about Selling”, will be in bookstores and available on-line in 2009.
Presented by:
 | Max Schroeder
Senior VP
FaxCore, Inc. |  | Carl Ford (Moderator)
CEO, Director of Content
Crossfire Media |
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Best Business Practices for Resellers
(RES-04)
Wednesday - 09/17/08, 1:45-2:30pm
Jeanne Leckie of The Leckie Group, Inc. will be the second speaker of the session and will draw on Jeanne’s extensive channel marketing experience in the telecommunications industry. Learn how to strengthen the business outcomes of your customers by improving your selling process, your approach and positioning in a multi-solution, multi-vendor environment. Achieve improved business efficiencies and team productivity with simple business processes. Discover how to uncover the gaps and realign your business and your customer's business model proficiently. This session focuses on the internal and external business matters required to execute in today's competitive marketplace.
Presented by:
| Max Schroeder
Senior VP
FaxCore, Inc. | | Jeanne Leckie
Managing Director
The Leckie Group, Inc. |
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