Session info coming soon…

Session info coming soon…

Social media is the electronic, global equivalent of a traditional open marketplace, where customers can praise, offer suggestions, or criticize vendors with others listening and adding their supporting thoughts or coming to the defense of the merchants. Wellknown companies and entrepreneurs, such as Johnson & Johnson, United Airlines, and Simon Cowell have found out firsthand the power that customers wield through this channel. Patrons’ comments on sites like TripAdvisor influence others’ decisions that impact on sales and loyalty. Find out how and why the social channel is empowering customers to affect companies’ branding and business. Learn how your organization can utilize this changing customer behavior to benefit your bottom line.

Linking social media into CRM is arguably the killer app – doing so aggregates the multitude of voices heard through and interacted with via the social channel into information that rounds out the universe of customer data. There are repositories of individual data on sites like Facebook, LinkedIn and Twitter that can be mined and aggregated with other knowledge to form complete yet dynamic customer profiles. Still, there are challenges in turning social media into a CRM technique. For example, its data is unstructured, which means standard BI tools, such as textparsing, may not work as effectively, because the terminology is different for various industries and verticals and regions, and social communities. This session explores how social media can, and must, given its explosive growth be turned into a CRM tool. It looks at the benefits, solutions and the best practices to make the social channel integral to corporate customer management strategies and tactics.Social media sites, such as Facebook, LinkedIn and Twitter, are virtual communities and, like any community, to be successful in engaging with their inhabitants you have to know their cultures. This session will explore the dos and donts so that you will be accepted in them and can make them work for your business. This session taught by an executive with a leading site will outline the etiquette of these social community sites so that your company will be shown in when you visit them.

The power of social media requires organizations to develop and finetune a key skill they have too often neglected at their peril: listening to their customers and drilling down to the core issues beneath the emotions. Yet, there are so many social outlets that trying to hear from customers becomes like picking out words from the yells of crowds. Moreover, many who comment on sites may have their own agendas, like participants in town hall meetings that are backing a particular side or candidate. This session delves into the best practices of monitoring social media, including site tracking, identifying brand attacks, filtering and parsing your social media data to view and measure the “noise” and make sense of what is being said. It also explores discovering and tracing the influencers and opinion makers for future outreach.

As Social Media has become commonplace in most companies, it is important for marketing professionals and business owners to understand the value of these tools as part of an integrated marketing strategy and how to put those tools to work. Each day, people interact with your brand online — whether you’re involved or not. Social media supports your community by providing a platform for end users to communicate with your brand. This session will focus on how you can turn your social media strategies into revenue, including the technology, management and the correct implementation. Among the questions that will be answered by this session are:

1. Various Methods of Monetization
2. Any downside to monetizing social media campaigns?
3. Which social media channels are most profitable?
4. How will my company measure success?
5. 5 Key Takeaways to jumpstart your monetizing your social media?

Session info coming soon…

Today, “social” is sprinkled on everything from customer relationship management to content management. Social media and social networking have done much in the consumer space to change the way we think about delivering information. With information sharing following the social trend, businesses now more than ever need to find a cost effective way to leverage social platforms.There are many questions to be asked. How can social platforms be integrated with existing technologies? Will you be able to measure your investment? What are your best options for getting tangible value?Join Rob Howard, founder and CTO of Telligent, for his presentation Secrets to Building a Sustainable Online Community for answers to these questions, plus:•How to identify community influencers and harness valuable knowledge •How to progress through the community life cycle •How to integrate social platforms with existing technology •How to utilize social strategy to increase awareness, increase revenue and decrease expensesAlmost 70 percent of online communities fail. Without a clear strategy and roadmap, a successful community is almost impossible to build and maintain. Don’t miss out on this opportunity to learn bestinclass practices from a true industry leader.

Web 2.0 applications offer some of the most productive new tools for organizations, and also some of the biggest threats. While most organizations see differences in their value, many have not taken adequate steps for protection and have left themselves open to employee abuse, or worse. In fact, a recent study shows that, 45% of organizations had been infected through Web surfing or the use of Web 2.0 applications in the last 12 months.This session is a review of current organizational practices for Web 2.0 and Web Security based on information from a recent survey. Youll also gain valuable insight into what you can do to define and enforce policies for acceptable Web 2.0 usage and how to institute a proactive Web security strategy.

What if IT went social? What if the workday of an IT professional looked more like Facebook and less like an endless sea of red, green and yellow lights? What if millions of IT pros around the world collaborated with each other to solve problems, share best practices, and get good deals? What if the tech industry actually listened to them?That future is arriving more quickly than you might think. A new software generation is upon us with the emergence of “Social Business Applications” that are transforming work as we know it for the IT industry. Whether you’re in IT or you sell IT the nature of what you do is changing as these new applications begin to embed social interactions and information directly into the user’s daily workflow. Whether technology is on premise or in the cloud the ways in which it is bought, sold and managed will never be the same. In this session, we’ll explore:•What are Social Platforms and Communities for IT?•What’s in it for IT Professionals? •What’s in it for technology vendors?•How will social business platforms impact existing IT channels and create new opportunities for IT pros, MSPs, and vendors?