Mark Straton
Senior VP, Global Marketing
Siemens ICN
Enterprise Networks Division

Mark Straton is senior vice president of global marketing. In this position, Straton is responsible for determining the direction of marketing in 160 countries. Straton's mandate is to position Siemens as the global leader in IP convergence products and solutions. Through the strategic use of e-marketing and one-to-one marketing, Straton's challenge is to find the best balance between locally optimized and globally leveraged activities and disciplines. He has held this position since December 2001 and is based in Reston, Virginia.

Straton joined Siemens in 1984 as a member of the sales force based in Michigan and was repeatedly recognized nationally for his success in sales. He has held a wide range of sales and marketing management positions including director of solutions marketing and director of marketing. A frequent speaker at international industry events and conferences focusing on IP convergence, Straton can be counted among the principal architects of Siemens HiPath strategy.