February 2-4, 2011 Miami Beach Convention Center, FL
ITEXPO East 2011 - Communications Conference
ITEXPO: In Progress


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Track: Service Provider (SP)

Differentiating Yourself with Bundled Offerings(SP-01)

02/03/11,  9:00-9:45am
As the market for subscriber loyalty continues to become increasingly more competitive, service providers must seek new ways to secure their subscribers’ loyalty. For some, that means touting the advantages their networks offer – MPLS or 4G, for instance – or available devices, like the iPad. But, those advantages tend to lose their appeal quickly as other competitors introduce their own offers, which means operators need to develop alternative strategies to retain and win customers. Largely, that means creating bundled service offerings with multiple sticky and revenue generating services. When customers are tied to a single provider, they are less likely to defect to competitors, particularly when they are receiving valuable services and convenient billing from a single provider. In fact, recent research suggests that value-added service revenues continue to rise, increase as providers recognize the value of layering new services and applications on top of their core offerings. Join this session to understand not only why you can’t afford to look at your operation as merely a pipe, but a valuable resource for delivering valuable services, why service bundles should be a prime target for your business, and how to create the most effective packages and introduce them to your customers to create brand loyalty while growing new revenue streams.
Presented by:
Matt Clark (Moderator)
Principal, Valuation Services
Deloitte Financial Advisory Services LLP
Chris Hasenauer
Vice President and General Manager
Bernie McGroder
Vice President of Sales Engineering
David Byrd
VP Marketing and Sales

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Enabling the Three-screen Ecosystem(SP-02)

02/03/11,  1:00-1:45pm
Enabling and connecting the three-screen ecosystem (TV, PC & Mobile) has been an elusive goal for users, device makers and services providers. Adding video to the mix only adds to the challenge of seamlessly connecting three screens and integrating them into the same ecosystem. Wires aren’t the answer when integrating and connecting the three screen ecosystem, especially considering mobile devices – wireless connections are the best answer. Factors to consider include cost, power consumption, multi-room capability, robustness, and ease-of-use. Additionally, is there a way to provide service providers with interoperable and cohesive way to enable and connect the three screen ecosystem? This session will examine the complexities and available technologies, as well as industry solutions, providing insight into what can work to connect and integrate these devices seamlessly into the same ecosystem. During the session here are just some of the topics addressed: - Can integrating and connecting a three screen ecosystem generate revenue? - Enabling the ecosystem will reduce truck rolls - The more screens the more content that service providers can sell
Presented by:
Erik Linask (Moderator)
Group Editorial Director
Joe Mele
Vice President, Dialogic Media Labs
Dialogic Corporation

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Maintaining Service Quality while Introducing New Next Generation Services(SP-03)

02/03/11,  2:00-2:45pm
As VoIP continues to replace the PSTN for organizations worldwide, the sheer volume of VoIP devices and systems has, in and of itself, become an enormous barrier in maintaining a high-level of quality for VoIP systems everywhere. Why? Because every new VoIP system, device or application needs to be tested against existing infrastructure, an inherently labor-intensive process. Given the ever increasing number of endpoint devices and the custom nature of these devices given the extensibility of SIP, the amount of time it takes to do this testing is going to continue to ramp. How serious is this issue? Today, regression testing for VoIP systems often requires months and months of additional set up and manual code creation in order to simulate every possible service scenario. When creating tests for new features, test groups need to rely on a combination of manually written scripts and static test tools. The constantly evolving nature of the VoIP ecosystem also raises serious questions about security and service uptime. The bottom line is that today’s testing strategies do not scale to meet the challenges of VoIP deployments. This presentation will evaluate alternative strategies to solving the VoIP testing challenge and how enterprises and network operators can stem the tide of VoIP overload.
Presented by:
Ken Osowski
Senior Director of Solutions Marketing
Procera Networks
Ari Rabban
Anthony Manns
Network Application Manager
tw telecom
Paul Baron
Vice President, North America for VideoMost
SPIRIT Technologies
Ed Gubbins (Moderator)
Senior Analyst
New Paradigm Resources Group, Inc.

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Service Based Operations – Getting out of the Swamp & Into the Cloud(SP-04)

02/03/11,  3:00-3:45pm
Telastic Solutions Architect Kelly Sparks discusses the transformative economics and operational freedoms achieved through cloud-based services. The session will also analyze the barriers to entry and industry apprehension. The session will feature exploration of hosted VoIP, session border controller software, and communications optimized virtual machines.
Presented by:
Kelly Sparks
VP, Telastic Solutions Architect

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Next Generation VoIP Peering(SP-05)

02/04/11,  9:00-9:45am
VoIP peering is an often heard term in today’s marketplace. This presentation will look at the current state of VoIP peering and interconnect and assess where we are and what the next steps to enabling true VoIP peering are. The presentation will examine in detail the following: • VoIP Peering introduction and advantages. • VoIP transport and IP network interaction. • The work of industry associations to allow mobile operators, retail fixed-line operators, ITSPs, Cable MSOs to exchange traffic and other services, such as SMS and roaming data. • Ensuring quality across VoIP peering, including discussion of appropriate metrics, SLA management and relevant engineering choices. • Continuity of service features across VoIP peering. • Number management and Registrar systems with a discussion of number portability interaction and ENUM technology. • Integration with existing routing and switching configurations. • Future outlook.
Presented by:
Natasha Tamaskar
Vice President of Product Marketing
Doug Mohney (Moderator)
Cidera Analytics
Alan Percy
Senior Director of Strategic Marketing for North America
Ian Campbell
Director Product Management & Product Development

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Making Mobile Better with Dynamic QoS(SP-06)

02/04/11,  10:00-10:45am
While wireline network operators have been able to prioritize customer access speeds based upon subscription type, mobile operators have largely been stymied by issues exclusive to the mobile environment that are detrimental to ensuring quality of service (QoS) for their subscribers. However, wireless operators should view this gap as a tremendous opportunity, as unique, effective business models can drive revenue and better serve consumers even in high-traffic areas. Yet, while serving and maintaining high QoS has notable implications on customer satisfaction, it’s the revenue-generating implications that can be creatively constructed and make waves across the industry. Today’s policy systems allow nearly every facet of the mobile experience, from applications, to subscriber type to actual physical location, to be leveraged. Operators can now utilize this network visibility to segment, subsequently prioritize and even reach out to users based upon any one of those factors. Imagine if a San Francisco smartphone user is automatically offered a $2 bandwidth boost during the busiest hours of the day, or customers are given the ability to pick select websites where they would like to have the highest priority when accessing. Examples like these highlight the mutually beneficial nature of policy-oriented QoS assurance for operators and subscribers. This session will discuss the myriad ways operators can appropriately monetize QoS while still maintaining a good relationship with the customer base.
Presented by:

Matthew Herdlein
Executive Director, Operations Solutions

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Achieving Operational Efficiency by Optimizing Service Delivery(SP-07)

02/04/11,  11:00-11:45am
IT complexity will continue to grow. It will not get easier to deliver the range of applications and services needed to support the forward progress dynamic organizations need. The service delivery environment will continue to virtualize and transition to all Internet Protocol (IP) with applications, desktops, network, services, storage and other previously independent elements coming together on high-speed IP-based networks. All of these advances fundamentally change the way in which applications and services are delivered over the modern IP network, including presenting new operational challenges to meet business and user expectations. Consequently, it will be harder than ever to effectively manage applications and ensure service delivery in light of ever-increasing traffic and its complexity. Because of the complex nature of how services are delivered over IP networks, organizations need comprehensive, always-on visibility into all traffic, with flexible service and end-user level granularity to best assure service delivery and manage the user experience over IP networks. This session will educate attendees on how they can optimize network and application performance while simplifying delivery, including strategies for protecting end-user service assurance and troubleshooting service issues proactively.
Presented by:
Matt Bramson
Chief Strategy Officer
Paula Bernier (Moderator)
Executive Editor
Stephen Smith
Sr. Product Marketing Manager
NetScout Systems, Inc.
Tom Claeys
VP of Sales
Extrahop Networks
Robert Collazo
Cloud Evangelist

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