Track: Service Provider (SP)
Service Provider IP Telephony: Considerations
|Monday - 02/02/09, 12:00-12:45pm|
If you are about to launch an IP telephony service, what are some of the key considerations that must be addressed during the planning phase to ensure your project reaches the successful completion? The session will highlight some of the challenges providers face when implementing IP telephony and provide a case-study illustrating the experience of real-life communication service providers. Topics will include making the business case; what tools are available to gain a competitive advantage; network and OSS considerations, deploying open source components; security and more.
Senior Director of Solutions Marketing
Jon Arnold (Moderator)
J Arnold & Associates
|Monday - 02/02/09, 1:00-1:45pm|
Next Generation Communications is the seamless blending of information and communication combining the intimacy of voice with the convenience of data into a service offering that is easy to deploy and intuitive consumers to use. This session will address issues such as the use of the fundamental IMS protocol, SIP, together with the various access and distribution technologies including cordless voice technology derived from the Digital Enhanced Cordless Telecommunications, or DECT, and access technologies delivering data via the Internet protocol, or IP.
Next-generation communications solutions are available in several forms and support a number of varied deployment scenarios at the disposal of a wide variety of providers. Service offerings that are developed utilizing innovative, yet field proven technologies join with secure, interoperable protocols that provide for robust and secure service offerings that are easy to manage. Come to this session to learn about the next generation of communications.
Head of North American Marketing
Siemens Home and Office Communication Devices, LLC
|Monday - 02/02/09, 2:00-2:45pm|
As carriers prepare to implement their next generation networks, they are adopting one of two major strategies in their network rollouts: Either adding new technologies to an existing network or building an entirely new infrastructure from the ground up alongside the legacy network. Regardless of the path chosen, both strategies pose the same challenges to carriers who are subject to making the same mistakes. This presentation will explore the challenges carriers face with regard to IP networks. Also, through real life examples, attendees will be taught how to address and avoid these mistakes, common oversights and issues that can make the difference between a successful rollout and becoming a cautionary tale for competitors.
Vice President of Business Development
Evolving Business Models and IPTV
|Monday - 02/02/09, 3:00-3:45pm|
Driven by competitive pressure and the promise of added average revenue per user, telcos are rolling out new IPTV services as quickly as possible. However, additional user revenue is only one piece of the potential returns from IPTV. The unique, ubiquitous nature of IP technology opens up an opportunity for IPTV providers to work more closely with web content providers, advertisers and technology vendors to develop new “mass customized” services that deliver more value from the network.
This session discusses how IPTV providers are evolving their business models to work more closely with others within the IP ecosystem, how content providers are adding value by tapping into the networks, how an open network infrastructure is critical to enabling this change, and, most importantly, how this all leads to differentiation and improved user experience.
Service Provider Senior Marketing Manager
Lead Product Marketing Manager
IPTV & Triple Play Network Migration
|Monday - 02/02/09, 4:00-4:45pm|
IPTV services are a pivotal feature of the Triple Play networks. Since the audio/video bandwidth required for IPTV can be up to 100x the bandwidth required for carrier-class VoIP telephony, service providers and network equipment suppliers are taking heed of the most bandwidth-efficient IPTV protocols, such as IP multicasting.
However, when the service provider’s finance department gets involved, they tend to balk at the high cost of achieving maximum bandwidth efficiency and it threatens to kill the deal. At that point, service providers seek out alternative lower-cost IPTV architectures. This session will outline the archetype for a low-cost multi-Gigabit Ethernet broadcast optical IPTV backbone – one that offers a high Quality of Service (QoS), while meeting all other Triple Play requirements.
Topics to be covered in detail during this presentation include:
• Triple Play Network Migration
• IPTV Service Requirements
• Broadcast vs. Multicast IP Video
• Metro/Regional Backbone Node Functions
• Big-Iron Core Router Implementation
• Optical Drop & Continue Implementation
Sorrento Networks Inc.
Crossing the Chasm: Integrating Hosted Rich Media into Applications
|Tuesday - 02/03/09, 8:30-9:15am|
Convergence-minded network operators and application vendors are exploring the strategy of integrating Telco 2.0 and Web 2.0 technologies. The value of integrating voice and rich media into Web and software applications is clear, the challenge however is how to bridge traditional telecom, IT/network, and network technology boundaries to create and deliver next-generation services. Hosted voice and rich media services offer one strategy that has emerged as a viable approach to achieve the vision of bridging the worlds of Telco 2.0 and Web 2.0, and bridge these two worlds. Gartner has forecasted the Communications as a Service (CaaS) market to grow to an expected $2.3 billion by 2011. This session will explore CaaS and contrast it with other technologies and approaches for integrating voice and rich media into applications and service. Topics will include service creation and delivery with the context of hosted rich media services, and real use cases will be highlighted.
VP of Product Management & Marketing
Managing and Integrating Large Scale Voice, Video and Social Networks
|Tuesday - 02/03/09, 1:00-1:45pm|
The Point of Consumption Starts with Robust Video Enable CPE’s
Granted, voice still pays the bills and video/multimedia is steadfastly becoming the new source of profits for services providers. However it doesn’t stop there, the new generations of voice and video consumers are going to seek more profound and exciting applications from their service providers and CPE devices. Devices that incorporate video conferencing, video sharing, and video surveillance. These new NGN will aggregate live content and life style social networking applications i.e. Flickr, MySpace, Facebook, Pandora, Sirius and RadioIO. In the future and the future is now, multimedia enriched IP video phones and mobile phones will natively share mutual applications i.e. IM, Tribal Presence, Video Sharing. Only to be complemented by the base-line voice application.
This session will discuss approaches to creating scalable, distributed aggregated multimedia architecture to support the requirements of tens of thousands of video-enabled organizations and users. The scalability mechanisms we discuss can also be deployed by service providers who offer voice but want to deliver video/multimedia services. The scalability aspects of directories and presence servers, and the means for integration with third-party applications will also be addressed.
VP of Marketing and Sales
UCIF Board Member, SVP Business Development
UCIForum, LifeSize Communciations.
Senior Business Development Directory
Senior Director of Solutions
Head of Marketing & Product Direction
|Tuesday - 02/03/09, 2:00-2:45pm|
Digital voice is no longer viewed as an added service offering for rural America; it's part of a critical business strategy. In fact, in 2009 cable operators will be focusing on data, voice and video. That means that for small- and mid-sized cable operators to survive and compete with incumbents and satellite providers in their market, it's imperative to evolve to a voice/data strategy and away from the traditional video strategy. This session will address the importance of a digital voice offering for small- and mid-sized cable operators that will not only increase their business strategy and offering, but will also provide a voice alternative for rural Americans rather than larger incumbents and satellite providers.
Vice President of Product Management
|Tuesday - 02/03/09, 3:00-3:45pm|
With the wide-scale adoption of SIP, we are rapidly moving beyond VoIP to the delivery of Real-Time Services over IP. These services can mix voice, video and enhanced services within a single session. Service providers are looking to IMS to define the architecture and standards that support the delivery of these new applications, and market conditions are forcing them to do it today.
This session will explore how service providers can go beyond VoIP to deliver real-time services, while they simultaneously plan and execute the evolution of their infrastructure towards full IMS compliance. The discussion will also address how “on the go broadband” and “bring your access” will impact traditional wireless business models, with look at strategic opportunities for next generation wireless service providers to reduce churn and retain market share
Founder, VP Engineering and CTO
Benefits of VoIP Peering in a Challenging Economy
|Tuesday - 02/03/09, 4:00-4:45pm|
Federations are increasingly understood to be an essential component of Next Generation Network strategies, with clear business and technical drivers. In these increasingly competitive times for service providers, VoIP peering services can help via cost reduction, which federation services will provide, as these services enable optimized, scalable and efficient direct routing leading to elimination of unnecessary transit costs. Also through revenue growth, which is likely to be driven by new IP-enabled services. End-to-end IP communication and mass interconnection between SPs, as delivered by federation services, is critical to enable the mass market adoption of these services, with the subsequent revenue and margin generation opportunities. This session will delve into these issues and will cover the evolution of the IP Peering Federation, provide an update on ENUM, discuss the business model for VoIP Peering, discuss security for VoIP and will offer case study examples.
Ensuring Service Quality While Increasing Revenue
|Wednesday - 02/04/09, 8:30-9:15am|
How can service providers align traffic with revenue and provide better than best-effort treatment without resorting to censorship or degradation of traffic? The answer: content provider partnerships and ‘micro-SLAs.’ Carrier service-level agreements (SLAs) for ‘walled garden’ applications such as IPTV and video on demand are commonplace in order to match user expectations, guarantee bandwidth and securely deliver applications. This concept can be extended to an ‘open garden’ atmosphere via micro-SLAs, enabling a partner’s high-quality content and applications to be appropriately delivered by the carrier’s network. This session shows specific examples of how the right methods and tools for measuring service quality is key to exceeding customer expectations.
President and Principal
PKE Consulting LLC & UC Strategies.com
Service Provider Senior Marketing Manager
Next-Generation Network Settlement
|Wednesday - 02/04/09, 9:30-10:15am|
The GSM Association's IPX (IP eXchange) initiative defines a global IP peering network for GSM wireless operator and other carriers. One of the unique features of the GSMA IPX plan is to support cascading settlements, that is secure inter-carrier billing for IP communications such as VoIP, video and gaming that flow across multiple networks. In this model, all networks are eager to interconnect because they are fairly compensated for transit traffic. The idea of cascading settlements described by the GSMA IPX plan is easy to understand, but how it will be implemented is harder to understand. This session will address how the existing Open Settlement Protocol can be used to support next-generation cascading settlements.
Chief Executive Officer
|Wednesday - 02/04/09, 12:30-1:15pm|
Although NATs and firewalls provide critical features such as Internet sharing and protection of computers, they are also the biggest barriers to mass adoption of VoIP and IP communications services. This session introduces the nature and extent of the NAT traversal problem, and provides an overview of IETF STUN, TURN and ICE technologies to address them. Then it presents usage of these technologies in VoIP and next-generation networks as adopted in IMS rel. 8 and PacketCable 2.0 standards. This session will also address emerging open source initiatives such as PJNATH. Finally the speakers will present several usage scenarios such as phones and end-points, client and server applications, network appliances and IMS infrastructure components.
Director of Product Management, Web Technologies
Director of Design & Engineering
I3 Technology Group
SIP Trunking: Issues, Opportunities, and Solutions
|Wednesday - 02/04/09, 1:30-2:15pm|
SIP trunking rapidly reduces costs by leveraging SIP, eliminating redundant network connections and providing PSTN termination in the local area. This session will provide an overview of the issues faced in enterprise deployments with a focus on security, and provide real solutions and discuss the opportunities SIP trunking offers every business.
Director of Design & Engineering
I3 Technology Group
Director, SIPconnect Development