Track: Service Provider (SP)
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Network Management
(SP-01)
Wednesday - 01/23/08, 9:00-9:45am
VoIP is complex and at times seemingly impossible to troubleshoot. This complexity along with the recent growth of IP services has created a difficult business model for service providers to execute. In order to assuring a high quality of service and a high quality of customer experience, service providers need to explore a combined monitoring and diagnostic strategy.
The industry is finding that traditional tools simply don’t meet the challenges. This session will explore what options are available to ensure the service provider’s successful delivery of today’s IP services including voice over IP.
Presented by:
 | Frank Green
ADTRAN Inc. | | Shekhar Gupta
Product Development
EMBARQ | | Mike Devlin
Vice President of Business Development
VPIsystems | | Stacy Griggs
Vice President, Cloud Enablement
Cbeyond |
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QoS
(SP-02)
Wednesday - 01/23/08, 10:00-10:45am
For years, the key source of revenue for any service provider was its ability to deliver high-quality communications services. A diverse portfolio of quality services was usually enough to give the service provider a competitive edge. But recently, this dynamic has made a subtle yet important change. The source of growth and new revenues for service providers is quickly shifting from delivering communications services to providing applications services that are communications-dependent. It's no longer sufficient for service providers to manage the availability and performance of the network and related elements. The burden on service providers is how to manage the end-to-end infrastructure in the context of a user's experience.
More important than ever is the need for management software that can correlate Quality of Experience (QoE) and Quality of Service (QoS) from a variety of sources with the automated correlation and analysis of the end-to-end infrastructure.
Presented by:
| Peter Charland
Senior Manager of Product Marketing, EMC Smarts
EMC Corporation |  | Hardy Myers
CEO
AVST | | Kim Shorb
Unified Communications Product Manager
NetQoS, Inc. | | Stacy Griggs
Vice President, Cloud Enablement
Cbeyond |
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Intelligent Interconnects in the VoIP Peering Environment
(SP-03)
Wednesday - 01/23/08, 11:00-11:45am
Peering continues to build momentum as a way to reduce complexity and costs and drive higher-level feature sets. However, VoIP peering adds a layer of complexity — it provides the flexibility for a wider variation in interconnects, which in turn introduces greater opportunity for service problems. In current VoIP networks, the softswitch controls the media gateway and enforces policy decisions, but in next-gen IP communications networks, the softswitch cannot enforce policy on media — nor can routers or firewalls. The inability to enforce policy and make appropriate interconnect decisions translates into issues with performance, security, and management—even into business issues.
The speakers will discuss a new type of dynamic policy control enforced at the network edge that enables intelligent interconnects in the next-gen VoIP peering environment, among other issues.
Presented by:
| Alan R. Bugos
Vice President - Advanced Technology and Engineering
iBasis, Inc. |  | Hugh Goldstein (Moderator)
President
Au24 |  | Jon Arnold (Moderator)
Principal
J Arnold & Associates | | John Longo
Vice President of Marketing
NexTone |
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Triple/Quad Play Double Session
(SP-04)
Wednesday - 01/23/08, 12:30-2:15pm
The debate has been settled. Triple and quad play solutions are on the brink of widespread adoption and there’s good reason. Analysts predict a strong market uptake for FMC (Fixed-Mobile Convergence) and IPTV — two key components of Quad Play services. The Multimedia Research Group (MRG) forecasts that the number of IPTV subscribers worldwide will grow from 4.3 million in 2005 to 36.8 million in 2009. According to industry analysts, FMC will drive fundamental change in both fixed and mobile industries, and the market is set to grow to a value of $74 billion by 2009.
Initial packages are offering cut-price deals to encourage customer uptake. The much bigger (and more interesting) challenge is to generate value from actual convergence between services. This session describes the different stages in which Quad Play services can be implemented, provides service examples and offers a number of key success factors for each. Also panelists will look at the future of triple and quad play services from the perspective of quality of service, revenue assurance, billing, and more.
Presented by:
| Matt Lukens
Vice President and General Manager - Americas CIPC
Comverse | | Steve Borelli
VP of Marketing & Busniess Development
Integra 5 | | Ravi Medikonda
Director of Service Provider Marketing, Wireline Segment
Juniper Networks |  | Ali Kafel
Product Marketing & Business Development
Sonus Networks | | Russell Shaw (Moderator)
IP Telephony Blogger
ZDNet |
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Exploring Communications Enabled Business Practices
(SP-05)
Wednesday - 01/23/08, 2:30-3:15pm
Companies are under pressure to improve the speed and efficiency of their business processes. Although there has been much focus on improving worker productivity and on making systems communicate efficiently with each other, there has been little focus on improving processes that require significant human interaction. With the combination of IP Telephony and Web services, organizations can now quickly and efficiently embed real-time interactive communication services into a range of internal business processes to enhance collaboration, quicken decision-making and improve productivity.
The panelists will explore the technical requirements needed for SOA, such as interoperability with other applications and processes, reliability, redundancy and security. The speakers will also provide real-world examples of how businesses can effectively use this dynamic to improve their business processes. Attendees will also explore the role of IP telephony in supporting communication-enabled business processes, and how businesses today can take full advantage of these new capabilities.
Presented by:
| Kay Kretschmer
Director, BCM
SAP Business Communications Management | | Mitchell Orlowsky
Executive Vice President, Unified Communications
Send Word Now (SWN) Communications, Inc. |  | Gary Kim (Moderator)
Contributing Editor
PTC Spectrum Futures | | Robert Welbourn
Senior Product Manager
Covergence |
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TBA
(SP-06)
Wednesday - 01/23/08, 3:30-4:15pm
Securing Today's Networks
(SP-07)
Thursday - 01/24/08, 8:00-8:45am
Today’s networks are expected to deliver an increasing amount mission-critical communication applications such as voice, video, data and mobility while at the same time avoiding a negative impact on network optimization. Enterprises demand increased productivity and cost savings, so as more applications run on the LAN and WAN, the stakes get higher. Service providers face security challenges from privacy to encryption, to denial of service attack protection. Businesses are demanding that their IP communication services be of the same high quality and reliability as their non-IP counterparts. As a result, aspects such as call quality assurance, network and cost optimization, and delivering services through NATs/firewalls become increasingly important for the underlying network.
While high-profile VoIP security breaches and attacks are currently rare (or, at least, rarely reported), there is a strong focus on VoIP security of late. This session will give an overview of current VoIP threats and focus on the challenges of delivering a satisfying user experience.
Presented by:
| Greg Tirico
Senior Social Media Manager
Sage |  | Tom Keating (Moderator)
VP of TMC/CTO/Executive Technology Editor
TMC | | Aaron Sipper
Director, Product Marketing
NextPoint Networks | | Shekhar Gupta
Product Development
EMBARQ |
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UMA, IMS and the Case for Femtocells
(SP-08)
Thursday - 01/24/08, 9:00-9:45am
In July 2007, ABI Research reported that femtocells will be adopted by operators with great enthusiasm,” citing better in-building wireless coverage, as well as the lure of greater network efficiency, reduced churn, the ability to shape subscriber data usage patterns, and finally, to build platforms upon which fixed-mobile convergence services can be realized. Further, ABI also predicts that by 2012 there will be more than 150 million users of femtocell base stations over 70 million access points worldwide.
However, today some would say an “opportunity gap” exists between the capabilities of Unlicensed Mobile Access (UMA) and the investment required to implement IP Multimedia Subsystems (IMS). Wholesale migrations to new network infrastructures that support converged services are expensive and risky. And UMA solves only part of the convergence issue.
This session will address both sides of the UMA and IMS discussion and focus on how providers might leverage femtocells in their desire to better serve their customers.
Presented by:
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| | Ali Kafel
Product Marketing & Business Development
Sonus Networks | | Tom Keating (Moderator)
VP of TMC/CTO/Executive Technology Editor
TMC | | Aaron Sipper
Director, Product Marketing
NextPoint Networks |
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Value-Added Services are the Key
(SP-09)
Thursday - 01/24/08, 1:15-2:00pm
Service providers invest heavily in network infrastructure to satisfy the ever-increasing demand for high-bandwidth access to services. But while consumers are spending more on these new services, the revenues do not necessarily flow to the providers of the network infrastructure, to ensure a return on their investment.
A natural business strategy is for network service providers to offer their own revenue generating services. How can operators create a new and broader set of services to generate increased revenue? Architectural approaches such as IMS promise greater flexibility in enabling new services. Examples will be given of innovative new applications that are made possible in IP-based carrier networks. The use of Web Services, an open Internet standards approach, will be discussed as a vehicle for enabling new applications that generate revenues for the carriers. The integration between voice telephony services and enterprise IT services will also be discussed as a revenue opportunity for carriers.
Presented by:
| Matt Lukens
Vice President and General Manager - Americas CIPC
Comverse |  | Scott Lomond
CEO
TokBox |  | Tony Parisi
entrepreneur and career CTO/architect |  | Matt Clark (Moderator)
Principal, Valuation Services
Deloitte Financial Advisory Services LLP |
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Service Provider Industry Round Table
(SP-10)
Thursday - 01/24/08, 2:15-4:00pm
This unique double session features the industry’s leading experts in a round table discussion of where exactly we stand in regards to Service provider IP telephony. You’ll come away with a true sense of what’s happening in the industry, with perspectives from the leading service providers exploring next-generation solutions, including the latest developments, a glimpse into the future, and some real-life implementation tales that you won’t want to miss. Bring your questions, and we’ll bring the industry leaders who are best positioned to provide the answers.
Presented by:
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|  | Melissa Barker
Social Media Manager
Jive Software |  | Joshua Colp
Asterisk Project Lead
Sangoma Technologies | | Justin McLain
CEO
Endeavor Telecom | | Andreas Koch
Senior Director of Service Provider Strategy and Marketing
Juniper Networks | | Gary Kim (Moderator)
Contributing Editor
PTC Spectrum Futures |  | Micah Singer
Managing Director
TeamMate Technology |
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