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Blink Announces Next-Generation AI-Driven Employee Analytics Platform
[June 11, 2024]

Blink Announces Next-Generation AI-Driven Employee Analytics Platform


Blink, the leading employee engagement super-app, today announced the next generation of its platform. The latest release introduces AI-driven advanced employee intelligence to reshape how organizations understand and enhance employee engagement, retention, productivity, and overall workplace satisfaction for both deskless and desk-based employees. This new level of insight and analysis triggers real-time nudges and mobile alerts across all levels of the business to aid in decision-making and prompt action.

Key Features and Benefits

  • Gather the team - Activation analytics which track employee engagement from day one, help achieve a 95% employee activation rate. Leaderboards pushed to managers to encourage healthy competition and discussion.
  • Optimize operations - Usage analytics provide insights into the use and performance of internal apps, shift booking rates, form completion and critical updates. This improves operational efficiency and user experience across the organization.
  • Captivate with comms - Communications analytics monitor how employees interact with internal comms, helping to identify preferences and needs and create more effective internal comms campaigns.
  • Building bonds to shape culture - Engagement analytics track the use of chat and channels, helping to curate effective channel sizes, increase awareness and suggest suitable channels to employees. This fosters engagement and communication across the business.
  • Listen to and understand employees - Survey analytics developed with HR experts offer detailed insights from employee surveys. AI-powered sentiment analysis provides a clear picture of employee sentiment and areas of improvement. This feature also helps to improve participation through real-time participation alerts. /li>
  • Understand turnover risks - By integrating with HR systems like Workday, Blink tracks highly segmented employee turnover data to identify problem areas. Correlating turnover with other engagement metrics provides a full picture of where, how, and when to act on turnover risks.



Blink's advanced analytics leverages extensive data from the platform to provide a detailed view of engagement and adoption across an organization. The analytics dashboard allows HR leaders to examine specific metrics and trends, and to clearly understand employee behavior and communication patterns. These insights enable organizations to make informed decisions to improve employee experience and performance.

For a comprehensive overview of Blink's superapp, click here to explore the full product capabilities.


Elara Caring Implements Blink's Advanced Analytics

Elara Caring, a leading home healthcare provider, has successfully implemented Blink's advanced employee intelligence to enhance its onboarding and retention strategies. By utilizing Blink's new hire surveys and analytics dashboards, Elara Caring gained critical insights into their employees' experiences during the first few months of employment.

"With Blink's insights powering our ElaraCare Application, we've created actionable strategies to improve team member experience," said Thomas Firmani, president, Personal Care Services at Elara Caring. "New caregiver feedback data - obtained through multiple touch points - has enabled us to refine our team member engagement process. Leveraging Blink's in-app features, we have more personalized posts, enhanced support channels, and improved recognition platforms."

"People feeling engaged in their work and happy are critical for the success of any organization," said Sean Nolan, CEO and founder of Blink. "Our enhanced platform provides the necessary advanced tools for organizations to gain deep insights into their workforce. By understanding employee sentiments and behaviors, leaders can make informed decisions that enhance the employee experience, productivity and ultimately reduce turnover."

About Blink

Blink is a provider of a leading super-app designed for frontline organizations. The company aims to revolutionize employee work life by bridging the digital divide between deskless and desk-based employees, enabling effective communication and engagement in distributed organizations. Blink is used by industry-leading companies, including RATPDev, Elara Caring, and Domino's. Each user opens the app an average of seven times a day, helping lower frontline attrition by up to 25%. Founded in 2015 and with offices in London, Boston, and Sydney, Blink is a Leader in the G2 Grid® for Best Employee Engagement Software. Visit Joinblink.com for more information and follow on LinkedIn and X.


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