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White-Box Server Market size is set to grow by USD 72.20 billion from 2024-2028, Emergence of mini data centers to boost the market growth, Technavio
[June 06, 2024]

White-Box Server Market size is set to grow by USD 72.20 billion from 2024-2028, Emergence of mini data centers to boost the market growth, Technavio

NEW YORK, June 6, 2024 /PRNewswire/ -- The global white-box server market  size is estimated to grow by USD 72.20 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  26.97%  during the forecast period. The adoption of white-box servers in data centers is on the rise due to their energy efficiency. Large organizations use these servers for smaller workloads and even for overall operations in some SMEs. Companies like Google, Amazon, Facebook, and Microsoft are leading this trend with the operation of green data centers. White-box servers consume less energy, reduce cooling needs, and lower power density, leading to cost savings. The need for energy-efficient and environmentally-friendly data centers is driving the growth of the global white-box server market. 

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Forecast period


Base Year


Historic Data

2018 - 2022

Segment Covered

End-user (Data centers and SME and large enterprises), Type (Rack and tower servers, Blade servers, and Density optimized servers), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Cisco Systems Inc., Equus Computer Systems Inc., Fujitsu Ltd., Happyware Server Europe GmbH, Hon Hai Precision Industry Co. Ltd., Huawei Technologies Co. Ltd., Hyve Solutions Corp., Inspur Systems Inc., Intel Corp., Inventec Corp., Jabil Inc., MiTAC Holdings Corp., Penguin Solutions, Quanta Computer Inc., Servers Direct, Silicon Mechanics, Super Micro Computer Inc., Whitestack, Wistron Corp., and ZT Systems

Key Market Trends Fueling Growth

The White-Box Server market is currently experiencing significant growth, with an increasing number of businesses implementing server solutions for their operations. Cloud computing, OEMs, Odms, Rack servers, and Blade servers are trending in this market. Efficiency and performance are key factors driving the demand for these servers. Clusters, clustersters, and security are also important considerations.

Vendors are focusing on delivering advanced features such as customizability, scalability, and reliability to meet the evolving needs of businesses. The use of virtualization technology is also gaining popularity, enabling organizations to maximize their server utilization and reduce costs. Overall, the White-Box Server market is expected to continue its growth trajectory in the coming years. 

Research report provides comprehensive data on impact of trend, driver and challenges - Download a Sample Report

Market Challenges

  • The white-box server market is in its early stages, holding less than 10% of the global server market share. Despite this, the growth of white-box servers has been robust, threatening the market position of leading branded server vendors like HP, Dell, and IBM. Organizations often prefer purchasing servers from branded vendors due to their continuous innovation.
  • However, white-box servers' cost-effectiveness and efficiency in power and performance continue to challenge branded vendors. HP's Cloudline server, a collaboration with Foxconn, is a competitive response. Branded vendors' active participation in open communities further hinders the white-box server market's growth.
  • The White-Box Server market faces several challenges. One major challenge is the increasing complexity of workloads, requiring more powerful and efficient servers. Another challenge is the need for advanced security features to protect against cyber threats. Additionally, the rapid pace of technology advancements necessitates frequent upgrades and updates. Furthermore, the demand for cost-effective solutions and the need for interoperability with various systems add to the complexity.
  • Lastly, the growing importance of artificial intelligence and machine learning applications puts pressure on servers to handle large data sets and perform complex computations. Overall, these challenges require innovative solutions and continuous improvement in server technology.

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Segment Overview 

  1. End-user 
    • 1.1 Data centers
    • 1.2 SME and large enterprises
  2. Type 
    • 2.1 Rack and tower servers
    • 2.2 Blade servers
    • 2.3 Density optimized servers
  3. Geography 
    • 3.1 North America
    • 3.2 APAC
    • 3.3 Europe
    • 3.4 South America
    • 3.5 Middle East and Africa

1.1 Data centers-  Data centers have become essential infrastructure for businesses handling large data volumes and complex IT systems. White-box servers, offering flexibility for SMEs and web hosting, are increasingly used in data centers. Partnerships with ODMs and infrastructure providers are driving the adoption of white-box servers in micro-mobile and containerized data centers. This trend is expected to boost the growth of the white-box server market during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 - 2022)  - Download a Sample Report

Research Analysis

The White-Box Server Market encompasses the sale of servers without vendor-specific management software or licensing agreements. In this sector, Original Equipment Manufacturers (OEMs) and Original Design Manufacturers (ODMs) play pivotal roles in supplying rack servers, blade servers, and tower servers for various applications. Cloud computing, hyperscale data centers, and enterprise IT are significant markets for white-box servers due to their demand for customization, deployment, and virtualization.

AI workloads, machine learning, big data analytics, and server performance are key areas where white-box servers excel, offering superior flexibility and cost savings. Storage solutions, server management, security, reliability, and power efficiency are essential considerations in the design and deployment of white-box servers. Edge computing and server clusters further expand the market's scope, catering to the growing need for distributed computing and data processing.

Market Research Overview

The White-Box Server Market encompasses the sale and supply of transparent and accessible servers, allowing full control and modification of the hardware and software components. These servers cater to various industries, including finance, healthcare, and technology, providing high-performance computing, data storage, and security solutions.

The market is driven by the increasing demand for customizable and efficient servers, as well as the growing trend towards cloud computing and virtualization. Additionally, advancements in artificial intelligence and machine learning technologies are fueling the need for powerful servers to process complex data sets. The market is expected to grow significantly in the coming years due to these factors and the continuous evolution of technology.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

  • End-user
    • Data Centers
    • SME And Large Enterprises
  • Type
    • Rack And Tower Servers
    • Blade Servers
    • Density Optimized Servers
  • Geography
    • North America
    • APAC
    • Europe
    • South America
    • Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

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SOURCE Technavio

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