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Spinny witnesses a 20% surge in first-time SUV buyers in Q1'24, reflects a shift in consumer trends, Tata enters the top 3 brands
[May 28, 2024]

Spinny witnesses a 20% surge in first-time SUV buyers in Q1'24, reflects a shift in consumer trends, Tata enters the top 3 brands


  • Tata replaces Honda as the top three preferred car brands 
  • Bengaluru, Delhi-NCR and Hyderabad generate significant demand, with 80% of buyers opting for petrol cars
  • Increase in demand for airbags, sunroofs and automatic transmission in used cars
  • Increase in the demand for compact SUVs




Spinny Insights - January'24 - April'24

First-time car-buyers

73 %

Home deliveries

25 %

Hub deliveries

75 %

Online Purchases

60 %

Women buyers

36 %

Top three preferred car brands

Maruti Suzuki, Hyundai, Tata

Top three preferred car models

Hyundai Grand i10, Maruti Suzuki Wagon R, Renault Kwid

Top three preferred colors

White, Grey, Red

Top three SUVs

EcoSport, Creta and Nexon

Car Finance

54 %


MUMBAI, India, May 28, 2024 /PRNewswire/ -- With the growing fondness for SUVs among consumers in the automotive industry, Spinny, India's full-stack used car marketplace, experienced significant growth in the initial four months of CY24. The company's latest data analysis reveals a substantial 20% increase in first-time buyers within the SUV segment, marking a significant rise from 10% in 2023. This indicates a growing interest and trust in the company, with 73% first-time car buyers for all segments.

Amidst a diverse array of choices, Spinny customers have exhibited the strong preference for renowned brands such as Maruti, Hyundai, and Tata. Compact SUVs keep growing with Ford EcoSport, Hyundai Creta, and Tata Nexon have emerged as top picks with colors such as white, grey, and red capturing the attention of discerning clientele.

In addition to the SUV trend, Spinny's data reveals a significant shift in consumer preferences towards hatchbacks, with models like the Renault Kwid, Hyundai Grand i10, and Maruti Suzuki Wagon R leading the charts. The pre-owned luxury car segment also saw growth in Tier 2 and Tier 3 cities. Brands like BMW X1, Jeep Compass, and Mercedes-Benz C-Class have gained popularity, enjoying the growing appetite for luxury vehicles in these regions.

Commenting on the rise, Niraj Singh, Founder & CEO of Spinny, stated, "Our commitment to delivering a simple and delightful car-buying and selling experience remains unwavering. The surge reflects a significant shift in consumer preferences towards versatile and spacious vehicles. We are meeting our customers' evolving needs by providing a wide array of high-quality cars. Our dedication to transparency, convenience, and unparalleled customer service ensures a seamless and satisfying car-buying and selling experience for every individual."

In Q1 CY24, Bengaluru, Delhi-NCR, and Hyderabad emerged as the top cities driving demand for used cars. Spinny customers exhibited a clear preference for manual transmissions, constituting 70% of purchases, while automatic cars made up the remaining 30%. Notably, demand for automatic transmission vehicles, especially in the market for used cars in Delhi and second hand cars in Bangalore, has surged by 10% compared to last year, highlighting a significant shift towards a more convenient driving experience.

The company also witnessed a consistent traction in women car buyers, with 36% of women car buyers opting for Spinny cars, which surged to 46% in March alone. Additionally, 60% of the company's sales happened digitally, highlighting the growing preference for personal mobility and the convenience of online transactions.

Over 54% of Spinny's customers have opted for car financing through Spinny loans, facilitated by easy financing options and a broader trend of digitalization. This is a significant jump from last year of 46% of consumers opting for loans.

Spinny has received a customer base exceeding two lakhs; 25% of Spinny buyers have chosen the convenience of home delivery. Additionally, 50% of all car sales are from the dedicated Spinny Parks located in Bengaluru, Kochi, Ahmedabad, and Pune.

March saw the highest sales volume to date, with Akshay Trithya alone contributing to approximately 750 cars sold on that day.

About Spinny:

Founded in 2015, Spinny is a used car retailing platform that aims to bring about transparency and convenience in the car buying and selling process in India. Spinny operates across the entire value chain of used cars, embedding superior technology and processes to deliver a premium experience to customers. As a testimony of Spinny's commitment to transparency and quality, every car on the Spinny platform comes with a 200-point inspection checklist, a 5-day no-questions-asked money-back guarantee and a 1-year after-sales warranty. Spinny has 57 car hubs and is operational in 22 cities, including Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, and Indore, among others. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer and customer of Spinny, is also a part of the series of marketing initiatives focused on realising the aspirations of a billion car dreams.

For more information visit: https://www.spinny.com/

Photo: https://mma.prnewswire.com/media/2422667/Spinny.jpg
Logo: https://mma.prnewswire.com/media/2096514/4487699/Spinny_Logo.jpg

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