TMCnet News

Wiliot Introduces New Ambient IoT Food Safety Initiative to Help the Food Industry Create Safer, More Traceable Supply Chains, Ahead of FSMA's Rule 204 January 2026 Compliance
[May 22, 2024]

Wiliot Introduces New Ambient IoT Food Safety Initiative to Help the Food Industry Create Safer, More Traceable Supply Chains, Ahead of FSMA's Rule 204 January 2026 Compliance

New initiative is launching in partnership with iFoodDS and Trustwell to incorporate Wiliot's ambient Internet of Things (IoT) data into their software solutions that will enable both companies to add real-time, fully automated, item-level traceability data to their platforms.

SAN DIEGO, May 22, 2024 /PRNewswire/ -- Underscoring its commitment to set a new benchmark for food safety, Wiliot, the ambient Internet of Things (IoT) pioneer, today announced a major new food safety initiative that works to create completely transparent and traceable supply chains – soon required for FSMA 204 compliance – through the adoption of ambient IoT technology.

Ambient IoT is a battery-free wireless technology that is being incorporated in multiple wireless standards, such as Bluetooth, 5G Advanced, 6G, and Wi-Fi – allowing food products to be connected to the internet and the power of AI at a fraction of the cost of legacy technologies.

The ambient IoT enables a new real-time inventory paradigm that not only benefits food safety and FSMA compliance, but is the key to more efficient store operations, surviving and thriving in the face of omni-channel competition, and competing on quality as well as value.

As part of this new initiative, Wiliot is partnering with food industry leaders iFoodDS and Trustwell to incorporate its ambient IoT data and technology into both companies' safety and compliance platforms.

"Empowered by the unprecedented capabilities of the ambient IoT, the entire food industry can move beyond QR codes, advance shipping notices, and electronic documentation to a new traceability paradigm that is infinitely faster, entirely real-time, and drastically reduces the cost of manual labor and technology infrastructure," said Wiliot CMO Steve Statler. "We look forward to working with iFoodDS and Trustwell to help some of the country's largest food companies both meet FSMA 204 requirements, while simultaneously adding more value in terms of sustainability, freshness, and operational efficiency that advances the entire food industry."

Trustwell's software and consulting solutions are focused on their mission to increase transparency across the supply chain, giving food companies the tools they need to remain always ahead of industry regulations. As innovators and leaders, Trustwell brings together two products, FoodLogiQ and Genesis to go beyond compliance and set a new standard for safety, transparency, and quality in the food industry.

"The incorporation of Wiliot's ambient IoT data into our Trustwell Connect Platform will empower brands to have visibility across the supply chin with a trusted single source of truth, fully traceable, compliant and data-driven," said Julie McGill, Vice President of Supply Chain Strategy and Insights at Trustwell. "More than 2,500 brands around the world rely on Trustwell to manage their regulatory requirements with more than 200 million Critical Tracking Events recorded using our FoodLogiQ Traceability software. The incorporation of Wiliot's ambient IoT data into our tech solution is going to enable us to take food safety to a new level of traceability with precise execution."

iFoodDS helps food companies deliver traceable, wholesome, high-quality products to consumers. iFoodDS' connected traceability, quality, and food safety solutions give companies visibility and insight into their supply chains, reduce food waste, and optimize inventory quality. 

"FDA's Final Traceability Rule, FSMA 204, provides an important framework for the food industry," Andrew Kennedy, Principal Traceability Advisor, iFoodDS, said today. "The food industry can leverage this framework in conjunction with Wiliot's Ambient IoT technology and iFoodDS software to significantly enhance food safety, food freshness, and operational efficiency. This game changing technology will help usher in the New Era of Smarter Food Safety." 

Modernizing food safety is critical to the health and wellbeing of people everywhere. The CDC estimates that each year, roughly one in six Americans get sick from foodborne illness. Of those people, 128,000 are hospitalized and 3,000 lose their lives to foodborne disease.

The FDA took decisive action in November 2022, when it finalized its FSMA Rule 204 rule that established a foundation for end-to-end food traceability by focusing on tracking certain foods at each step across the supply chain and expanding beyond 'one-up, one-back' traceability. The goal of Rule 204 is to create visibility within the supply chain to enable a better response to foodborne illnesses, contamination, and other public health and safety issues. The food industry has until January 2026 to comply with Rule 204.

"This goal of better protecting consumers cannot be achieved without creating greater transparency and traceability throughout the entire chain of food production distribution system," said Frank Yiannas, former Deputy Commissioner of the Food & Drug Administration (FDA) and one of the authors of FSMA Rule 204, who also serves as a Strategic Advisor to Wiliot. "Wiliot, iFoodDS, and Trustwell are uniquely equipped to make this transparency a reality faster and more efficiently thanks to their collective embrace of a new technology paradigm unlike anything we've seen before."

Wiliot's battery-free ambient IoT Pixels can attach to any food product or packaging to connect it to the internet and embed it with intelligence. Once attached, products push out item or case-level information about their location, temperature, carbon footprint, and more – equipping food retailers and companies with the high-definition real-time data that is now required as part of FSMA Rule 204.

Wiliot is already working with iFoodDS and Trustwell on a series of FSMA 204 compliance pilot projects with some of the country's largest food companies. The depth and breadth of these collaborations will continue to scale throughout 2024, ahead of the January 2026 FSMA compliance deadline.

For more information on Wiliot, click here. For hi-res imagery and videos, click here.

About Wiliot:
Wiliot is an ambient IoT data carrier platform. Our Visibility Platform connects the digital and physical worlds using IoT Pixels, battery free smart tags that push data to the cloud in real-time without human intervention.  Our platform exists within a fast-growing ambient IoT ecosystem.  We have partners in that ecosystem that provide tags and edge devices.

Ambient IoT is an evolution of legacy IoT and RFID technologies with lower costs, end-to-end privacy and security, and the addition of new intelligence and sensing capabilities.  It's on a path to scaling to trillions thanks to telecommunications standards - Bluetooth, 5G Advanced, and 802.11 AMP.

Our mission is to make every single thing an agent of change, enabling ambient IoT by adding intelligence and automation to food, apparel, packaging, pharmaceuticals, and other products.

Connecting new categories of things through AI and the internet is transforming manufacturing, distribution, and product use to deliver on our vision: a minimum waste, full trust, perfectly timed world where people, profits, and the planet are aligned.

Visit to learn more.

Media Contact
Dan Griffin
212-481-3456 x11
[email protected] 

Cision View original content:


[ Back To's Homepage ]