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Kashable and BrightDime Launch New Partnership to Offer Free Financial Coaching to Over 170,000 Employees throughout the United States
[May 14, 2024]

Kashable and BrightDime Launch New Partnership to Offer Free Financial Coaching to Over 170,000 Employees throughout the United States


Benefits Leaders Join Forces to Enhance Financial Security for Millions of Working Americans

NEW YORK, May 14, 2024 /PRNewswire/ -- Kashable, a fintech platform that provides Socially Responsible Credit™ and financial wellness solutions as an employer-sponsored voluntary benefit, and BrightDime®, a trusted partner that provides a real-time 360-degree view of individuals' holistic financial picture, have announced a new partnership. This partnership aims to provide access to personalized financial coaching and money management tools. At inception, the program will be implemented across 50 companies, including IKEA, Chobani, and Nasdaq, covering over 170,000 employees.

According to a recent study, 86% of employees indicated that they're stressed about finances, directly impacting their overall health and performance at work. Having access to financial literacy and coaching tools is crucial to lowering stress and empowering employees to manage their finances effectively and achieve long-term financial stability and security.

Beginning today, employees who have access to Kashable's Financial Wellness Program will also have access to free financial coaching sessions and other educational resources from BrightDime.

"By investing in financial coaching tools for their employees, employers are not just enhancing individual financial well-being; they're building a more resilient, productive, and engaged workforce," said Einat Steklov, co-CEO and co-funder of Kashable. "This partnership showcases the ability of employers to support employees who are struggling with debt, lack of emergency funds and are managing unanticipated high inflation rates."



Adding BrightDime's financial coaching marks a significant stride in empowering employees with the tools they need to enhance and prioritize their financial wellness and security. Through one-on-one and on-demand financial coaching, employees receive support during challenging financial circumstances. This guidance is essential in navigating important financial decisions, enabling employees to stride confidently toward financial independence and well-being.

"Kashable and BrightDime's integration will be revolutionary, assisting organizations in increasing productivity, optimizing benefits decisions, and continuing to attract and retain top talent. We're looking forward to expanding access to our educational resources to over 250 employers working with Kashable," said David Stedman, CEO and founder of BrightDime.


To speak with Kashable about access to BrightDime's personalized financial wellness tools, visit Kashable.com.

About Kashable

Kashable is a financial technology company that provides access to Socially Responsible Credit™ and financial wellness solutions for employees offered as an employer-sponsored voluntary benefit. Kashable has raised over $200M in equity and debt capital and provides financial health and wellness tools to millions of employees by partnering with more than 250 companies.

Founded in 2013, Kashable deploys innovative technology to improve the financial well-being of working America with a commitment to both reliability and affordability. Offering a smart, economical and fast alternative for employees who may otherwise be driven to take loans against retirement plans, predatory lenders or high-rate credit cards to bridge short-term gaps in their finances, Kashable focuses on providing a path to financial security for all. 

For more information, visit kashable.com.

About BrightDime

BrightDime is reshaping the landscape of financial wellness as a benefit. The company's holistic approach encompasses unlimited financial coaching, cutting-edge data-driven money tools, and dynamic financial education delivered through a variety of mediums including articles, videos, and live events.

From tackling debt reduction to planning for retirement, BrightDime equips individuals with the knowledge and tools needed to confidently navigate a wide array of financial topics. The company's reputation for personalized and innovative coaching sets it apart, providing users with a unique and tailored experience that fosters financial empowerment.

Through strategic partnerships such as the one with Kashable, BrightDime has rapidly expanded its footprint to over 200 clients. These partnerships have not only enhanced BrightDime's offerings but have also solidified its position as a leader in the industry.

Contact:
Madeleine Bendalin
[email protected]

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SOURCE Kashable


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