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Gigantic Playground Welcomes Eric Soto as Partner & Senior Vice-President of Themed-Entertainment
[February 12, 2024]

Gigantic Playground Welcomes Eric Soto as Partner & Senior Vice-President of Themed-Entertainment


Today, Gigantic Playground, a leading connected experience agency, proudly announces the strategic appointment of Eric Soto as Partner & Senior Vice-President for Themed-Entertainment. Eric, a distinguished figure in the software engineering and consulting arena, brings over three decades of rich expertise, particularly in the niche of themed entertainment. His arrival is set to bolster Gigantic Playground's capabilities and service offerings to its esteemed clientele.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240212984079/en/

Eric Soto, Partner & Senior Vice-President of Themed-Entertainment of Gigantic Playground (Photo: Business Wire)

Eric Soto, Partner & Senior Vice-President of Themed-Entertainment of Gigantic Playground (Photo: Business Wire)

Throughout his career, Eric has catered to a broad spectrum of clients across the United States, leaving a transformative impact in sectors spanning hospitality, web, commerce, and healthcare. His profound contributions, however, shine brightest in the domain of immersive media and themed entertainment, a specialty that resonated deeply with the ethos of Gigantic Playground.

Notably, Eric's longstanding partnership with Universal Studios Parks &am; Resorts has been a cornerstone in revolutionizing their interactive guest experiences. His visionary leadership has seamlessly blended technology with entertainment, setting new benchmarks and enriching visitor experiences at Universal Studios. His strategic initiatives in commissioning attractions and pioneering software practices for deploying interactive technology have been instrumental in ensuring that Universal Studios remains a beacon of innovation and wonder on the global stage.



Eric's relentless pursuit of excellence is evident in his track record of launching award-winning, themed, and location-based entertainment attractions. His innovative approach in merging cutting-edge software methodologies with IoT hardware solutions and robust cloud infrastructure has firmly established him as a trailblazer and thought leader in the realm of interactive attractions.

Sharing his excitement about the new role, Eric stated, "Joining Gigantic Playground as a Partner & Senior Vice-President for Themed-Entertainment marks an exhilarating new chapter in my career. Themed entertainment has always been the cornerstone of my professional journey, offering a unique canvas to spread joy and engineer unforgettable experiences for an audience of all ages. At Gigantic Playground, I am eager to lead a team of exceptionally skilled engineers and creative minds. Together, we are poised to transcend the conventional boundaries of imagination and technology, weaving magical narratives that resonate and create indelible memories. This venture transcends the creation of interactive experiences; it's about sculpting dreams into reality, igniting wonder, and crafting moments that endure in the hearts of both the young and the young at heart."


Eric Soto's inclusion in the leadership of Gigantic Playground is a testament to the agency's commitment to excellence and innovation. With his profound knowledge and visionary approach in themed entertainment and technology, Eric's presence heralds an era of growth and pioneering breakthroughs for the agency.

Gigantic Playground, a part of the CourtAvenue Collective, is a connected experience agency shaping the next evolution of how we connect with the world around us through experience design, software engineering, emerging technology, and IoT connectivity solutions. They are an uncommon team of seasoned entrepreneurs and cross-industry experts that have come back together again with a bold new mission to reimagine how we live, work, shop, and play in a new technology-focused world. Their unique offerings and approach converge digital and physical, hardware and software, AI and IoT to create next-generation, interactive experiences and intelligent technology products. Gigantic works with courageous partners looking to create the future of experience across Themed Entertainment, Retail & Commerce, Smart Products and Digital Health.


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