2024 eCommerce Tech Buyers' Guide Evaluates the Impact of 650 Third-Party Apps on eCommerce Sites
Yottaa, Inc., the leading cloud platform for accelerating digital commerce experiences, today announced the publication of the company's annual eCommerce Tech Buyers' Guide designed to help retailers research and evaluate technologies to understand the impact they have on overall site performance, shopper engagement, and conversion.
Third party technologies. Apps. Tags. Cartridges. ISVs. In eCommerce, they are known by many different names, but their aim is the same: to make digital commerce sites more engaging and profitable. Third parties promise a better experience, traffic gains, or simply operational efficiencies. And, with site traffic slipping and per-visit spend up, adding third parties can help eCommerce teams make the most of every visit. But left unchecked and unoptimized, third parties can be destructive to the site experience. The cumulative impact of dozens of third parties, and the marginal value of adding more, drags site performance, bounces shoppers, and lowers conversions.
The 2024 eCommerce Tech Buyers' Guide, which was conducted by Leading Lights, a leading eCommerce industry research firm, examines the site performance impact of 650 of the most widely adopted eCommerce third parties. The data in this report was collected over the course of a month (December 2023) representing 14 billion page views from nearly 2,000 eCommerce sites. Site performance violations of individual third parties were used to create Performance Impact Ratings (PIR) for each third party evaluated in the report. Using these PIRs, a color code of red, yellow, and green was assigned to third parties across the most frequently adopted eCommerce technology categories. Slower loading third parties are labeled red, neutral are yellow, and faster loading technologies are reen.
Below are some of the key findings from the 2024 eComm Tech Buyers' Guide:
"Shouts for consolidation of the technology stack rang through the eCommerce ecosystem in 2023. It was going to be a reckoning - brands and retailers would discard droves of third-party technologies in the name of cost savings. But the purge never materialized," said Rick Kenney, Managing Director of Leading Lights and author of the 2024 eCommerce Tech Buyers' Guide. "Instead, third party technologies remain central to the shopping experience, a critical element of the eCommerce stack. This year's eCommerce Tech Buyers' Guide analyzes the impact that third party technologies have on eCommerce site performance, with a focus on Google's widely adopted page site performance metric, Largest Contentful Paint."