Higher Logic Releases its 2023 Association Email Benchmark Report
Higher Logic, the industry-leading, human-focused engagement platform, announces the release of its 2023 Higher Logic Thrive Association Email Benchmark Report. The annual report summarizes email marketing metrics from approximately 1,500 organizations and nearly 2 billion emails sent in 2022 and 2023, specifically by associations located in the United States, Australia and Canada.
"With new email requirements and data privacy regulations, the email marketing landscape continues to shift. By publishing this report, our goal is to provide association marketers with a valuable resource that allows them to evaluate their current email marketing program, so they can improve their email communication effectiveness moving forward," states Rob Wenger, co-founder and CEO of Higher Logic.
Key insights from the 2023 Association Email Benchmark Report include:
To download the complete report, visit HigherLogic.com.
ABOUT HIGHER LOGIC
Higher Logic, the industry-leading, human-focused engagement platform, delivers powerful online communities and communication tools to engage members and customers at every stage of their journey. Higher Logic provides a robust engagement platform and strategic services with over a decade of experience in building personalized and scalable community engagement programs. We serve more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 40 countries worldwide. For more information, visit higherlogic.com.