NCTC Partners with Actifai to Bring AI-enabled Sales Solutions to the Broadband Industry
Actifai becomes NCTC's first artificial intelligence partner and will immediately enable member companies to deliver more effective sales and marketing outcomes through its eCommerce and call center software products.
OVERLAND PARK, Kan. and WASHINGTON, Jan. 16, 2024 /PRNewswire/ -- Actifai, the leading artificial intelligence solution provider for the broadband services industry, and the National Content and Technology Cooperative (NCTC) announced today that they are entering into a partnership agreement whereby NCTC is providing its members with access to the Actifai platform. This partnership enables members to quickly deploy Actifai's AI-powered software solutions to increase sales effectiveness and drive faster consumer adoption of high-speed broadband and related services. NCTC represents almost 700 independent communications service providers connecting approximately one-third of North America and U.S. Territory households to the world.
Whether online or agent-assisted, traditional cable and telecommunications sales interactions are almost always challenged from the start. Consumers are often unaware of which broadband services will best meet their need. At the same time, sales teams and websites typically know little about the individual broadband consumer's preferences and needs. As a result, these interactions often lead to suboptimal sales results that suppress ARPU and customer satisfaction.
Actifai's groundbreaking approach bridges this knowledge gap by leveraging artificial intelligence and machine learning to recommend the optimal package of services personalized to each consumer based on their distinct needs, interests, and circumstances. It is the simplest way to increase ARPU, sales conversion rates, and retention in as fast as four weeks.
Actifai's AI is informed by a continuously growing database of nearly 2 million broadband industry customer engagements. The technology also leverages proprietary demographic, geographic, competitive, and behavioral insights, creating the industry's most comprehensive understanding of a prospective customer in a real-time sales interaction. Combined, this wealth of information powers Actifai's offer recommendations, which are delivered in a guided sales flow that actively involves consumers in the purchasing process, resulting in more impactful, higher-value sales results.
Through this new partnership, NCTC members can access Actifai's suite of sales optimization solutions featuring:
Ned Brody, Actifai CEO, said, "The broadband industry is at an inflection point with increased competition from new entrants and a growing array of connectivity options available to the consumer. Actifai has leveraged artificial intelligence and machine learning in practical ways that enhance both the consumer and employee experience to improve the critical decisions that are made throughout the customer lifecycle, beginning with recommending the 'right' products and services and key selling points to each unique consumer at the point of sale. We're thrilled to partner with NCTC to help members deliver more effective sales and support solutions to their end-users."
To learn more please visit NCTConline.org or attend the NCTC's 2024 Winter Educational Conference in Las Vegas, Nevada February 25th – 27th where Actifai CEO, Ned Brody will participate in an active panel discussion around "Elevating Retention: Harnessing the Power of AI in Customer Experience Management" and AI Actifai offerings that are here now and future trends.
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