Gen Reveals Cybersecurity Predictions for 2024
With sophisticated AI, threats will become highly personalized, both for individuals and small businesses
TEMPE, Ariz., and PRAGUE, Dec. 7, 2023 /PRNewswire/ -- Gen™ (NASDAQ: GEN), a global leader dedicated to powering Digital Freedom through its family of Cyber Safety brands' cybersecurity solutions, today released its top cyberthreat predictions for 2024. Gen experts stress the need for consumers to be on the lookout for highly individualized threats. From cybercriminals using deepfakes to mimic the voice and appearance of family or colleagues to spyware apps delivered via believable ads or direct messages, this year it will be more critical than ever to double check that what you think you see, hear, read and click in 2024 is what it appears to be.
"In 2024, cybersecurity will become even more engrained in the average person's daily life. Long gone are the days when cybersecurity issues were only for companies or the 'most digital' people. Our team of experts foresees AI will play a huge role in how threats will be created, allowing criminals to create even more sophisticated and believable scams," said Michal Pechoucek, Chief Technology Officer at Gen. "Every email, text, advertisement and phone call should be considered carefully to ensure there isn't a scammer on the other side."
Gen Top Predictions for 2024:
As cyberthreats become more sophisticated, targeted and harder to spot in 2024, Gen aims to arm consumers with tools, knowledge and tips to help protect themselves and their Digital Freedom. To protect against evolving threats, Cyber Safety experts at Gen recommend:
Gen is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. To learn more about Gen's 2024 Predictions, visit https://www.gendigital.com/blog/news/innovation/cybersecurity-predictions-2024
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SOURCE Gen Digital Inc.