NxTV Brings FAST Channels to Brazil With Broadpeak’s Server-Side Ad Insertion Solution
broadpeak.io Simplifies the Delivery of Targeted Ads, Enabling Quick Monetization for FAST Channels CESSON-SEVIGNE, France — Dec. 6, 2023 — Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced today that Brazilian operator NxTV is using an innovative targeted advertising solution from Broadpeak to monetize its new free ad-supported streaming TV (FAST) channels. NxTV is leveraging a dynamic ad insertion (DAI) application on broadpeak.io, Broadpeak’s software as a service (SaaS) platform, to simplify the delivery of targeted ads. Broadpeak’s server-side ad insertion (SSAI) solution offers unparalleled ease of use and a short time to market, which is critical for breaking into the FAST market.
“Launching FAST channels signifies an opportunity for us to offer a more personalized video streaming experience and leapfrog the competition,” said Sérgio Mancera, CEO, at NxTV. “We chose to partner with Broadpeak for dynamic ad insertion based on the company’s significant expertise in video streaming, professionalism, and local support. Broadpeak’s SSAI solution is based on a SaaS business model, making it flexible, cost-efficient, and fast to deploy, empowering us to be among the first video platforms in Brazil to offer FAST channels.” NxTV now offers 10 FAST channels on its SoPlay video streaming service in São Paulo. Broadpeak’s fully managed, API-based SaaS dramatically simplifies the delivery of targeted advertising in live and VOD streaming content. The SSAI technology is pre-integrated with all major ad servers on the market, which has reduced the time to market for NxTV’s targeted ad streaming services and enabling quick content monetization. In addition, broadpeak.io DAI as a service provides full visibility into the advertising platform, offering enhanced, data-based observability and robust security.
“Delivering targeted ads can be complex, but it’s a necessity for successfully monetizing video streaming content,” said Jacques Le Mancq, CEO at Broadpeak. “The flexibility of our broadpeak.io platform, in terms of connecting to an array of different ad decision servers and supply-side platforms, was a must-have feature for NxTV, boosting their monetization options.” More information about Broadpeak solutions can be found at broadpeak.tv.
# # # About Broadpeak ® (broadpeak.tv) Broadpeak® designs and manufactures video delivery components for content providers and network service providers deploying IPTV, cable, OTT, and mobile services. Its portfolio of solutions and technologies powers the delivery of movies, television programming, and other video content over managed networks and the internet for viewing on any type of device. The company’s systems and services help operators increase market share and improve subscriber loyalty with superior quality of experience.
Broadpeak supports all of its customers worldwide, from simple installations to large delivery systems reaching capacities of several million of simultaneous streams. The company is headquartered in Cesson-Sevigne, France.
Broadpeak is listed on Euronext Growth Paris (code ISIN: FR001400AJZ7; ticker: ALBPK) All trademarks appearing herein are the property of their respective owners.
Link to Word Doc: www.202comms.com/Broadpeak/231206-Broadpeak-NxTV.docx Photo Link 1: www.202comms.com/Broadpeak/Broadpeak.io-logo.png Photo Link 2: www.202comms.com/Broadpeak/230711-Broadpeak-Content-Personalisation.png Photo Link 3: www.202comms.com/Broadpeak/Broadpeak-broadpeak.io_Ad_Insertion-3.jpg Photo Caption: Broadpeak’s server-side ad insertion (SSAI) solution enables increased monetization, ease of use, and a short time to market for the delivery of NxTV’s targeted ads.
Photo Link: www.202comms.com/Broadpeak/nxTV.png Photo Caption: NxTV Logo
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