PENN Entertainment Announces Partnership With National Hockey League for Online Sports Betting Brands, ESPN BET and theScore Bet
PENN Entertainment, Inc. ("PENN" or the "Company") (Nasdaq: PENN) and the National Hockey League ("NHL") announced today a partnership that designates PENN's online sports betting brands, ESPN BET in the U.S. and theScore Bet in Ontario, as Official Sports Betting Partners of the NHL.
As official league partners, ESPN BET and theScore Bet will have access to a host of entitlements, including IP rights, and media and marketing integrations across League programming and premium NHL experiences.
ESPN BET, which launched on November 14 in 17 states, is a newly-branded online sportsbook operated by PENN Entertainment that combines ESPN's industry-leading brand and multiplatform reach with PENN Entertainment's proprietary in-house technology and deep sportsbook operational expertise.
PENN's entitlements will begin immediately and span the NHL regular season, Stanley Cup® Playoffs, 2024 NHL Winter Classic®, 2024 NHL Stadium Series™, and 2024 NHL® All-Star Weekend. The partnership between PENN and the NHL will also include collaboration for best-in-class game integrity procedures.
"There's definite excitement in being one of the first leagues to partner with ESPN BET and PENN Entertainment," said Jason Jazayeri, NHL Vice President, Business Development. "From day one we've said our media rights deal with ESPN and The Walt Disney Company has been a big win for our fans and our League, and this new collaboration is further testament to the value of our partnership. The NHL is younger, faster and more exciting than ever, and delivers tremendous opportunity for fan engagement and responsible gaming experiences. We're looking forward to working with ESPN BET in the U.S. and theScore Bet in Ontario to engage our passionate fan base."
"The recent launch of ESPN BET in the U.S. is extremely exciting and we're thrilled to collaborate with the NHL to help market our new sports betting experience," said Aubrey Levy, Senior Vice President, Marketing and Content, Penn Interactive. "Becoming an official partner allows us to more broadly engage hockey fans, develop compelling integrations and uniquely leverage NHL programming. This is also a key partnership for theScore Bet in Ontario, where the popularity of hockey is unmatched."
NHL, the NHL Shield, the wod mark and image of the Stanley Cup and the wordmark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo, NHL Stadium Series name and logo, and NHL All-Star logo are trademarks of the National Hockey League. © NHL 2023. All Rights Reserved.
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About the NHL
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's Hockey Is For Everyone® initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.