India Teleshopping Market Competition, Forecast and Opportunities, 2029F: Key Players Expanding Beyond the Traditional Areas of Home Appliances, Jewelry, and Fashion
DUBLIN, Nov. 20, 2023 /PRNewswire/ -- The "India Teleshopping Market Competition, Forecast and Opportunities, 2029" report has been added to ResearchAndMarkets.com's offering.
India Teleshopping Market is witnessing a significant rise, thanks to the increasing shift among consumers to online platforms, rise in television viewership, and a surge in internet penetration.
The India teleshopping market is experiencing significant growth, driven by a focus on customer engagement and product diversification within teleshopping channels.
Teleshopping in India involves the sale of products through television commercials or infomercials, allowing consumers to make purchases from the comfort of their homes. This method offers the advantage of allowing consumers to see products in action before making a purchase, which builds trust and confidence in the products.
Several factors have contributed to the growth of the teleshopping market in India. These include increased internet and television penetration, rising disposable income among the middle-class population, and a growing demand for convenient and time-saving shopping options.
The Indian teleshopping market is dominated by major players like HomeShop18, Naaptol, and Shop CJ, offering a wide range of products, from electronics and clothing to jewelry and home appliances. Smaller niche players also operate in segments such as health and wellness, beauty, and kitchen appliances.
Teleshopping channels typically air for several hours a day, showcasing products that span various categories. They employ marketing tactics like celebrity endorsements, demonstrations, and limited-time offers to encourage viewers to make purchases. This combination of customer engagement and product diversity is driving the growth of the teleshopping market in India.
India Teleshopping Market Drivers
Rural India has more TV owners than urban India, even though the number of urban television homes went up by 4% between 2018 and 2020, that is, from 87.8 million to 91 million. However, around 90 million households are still without televisions, which presents a big market opportunity for television manufacturers. Thus, with the rising demand of television, the teleshopping market is expected to rise at an attractive CAGR in India over the next few years.
India Teleshopping Market Trends
With the rapid growth of e-commerce, many teleshopping companies in India are shifting their focus to online platforms. The increasing adoption of smartphones and the growing popularity of online shopping are driving this trend.
Many teleshopping companies have started their e-commerce websites and apps to stay competitive in the market. Teleshopping companies are expanding their product portfolios to include more diverse and innovative products, including personal care, fitness, and home appliances. They are also collaborating with established brands to offer a wider range of products.
They can offer a wider range of products, including health and wellness products, organic foods, and beauty and personal care products. Thus, with the expansion of the teleshopping market in India, there is an opportunity for companies to target niche markets and offer specialized products and services.
Many teleshopping companies in India are now integrating their businesses with e-commerce platforms, allowing them to reach customers online and offer a wider range of products. This integration can also help them to improve their delivery logistics and expand their reach and, thus, creating opportunities for India teleshopping market players.
Market Trends & Developments
Voice of Customer Analysis
Impact of COVID-19 on India Teleshopping Market
Company Profiles: Product & Services, Financials, Geographical Presence, Recent Developments, Key Management Personnel
India Teleshopping Market, By Category:
India Teleshopping Market, By Payment Mode:
India Teleshopping Market, By Source of Order:
India Teleshopping Market, By Region:
For more information about this report visit https://www.researchandmarkets.com/r/rrkgrl
Research and Markets
For E.S.T Office Hours Call +1-917-300-0470
U.S. Fax: 646-607-1907
View original content:https://www.prnewswire.com/news-releases/india-teleshopping-market-competition-forecast-and-opportunities-2029f-key-players-expanding-beyond-the-traditional-areas-of-home-appliances-jewelry-and-fashion-301993378.html
SOURCE Research and Markets
Keynote Presentation by Genesys: Goodbye, NPS. Hello, People-centric, End-to-End Experience Benchmarking!
Registration Counters Open