Half of Consumers Plan to Order From or Dine at Restaurants for Thanksgiving This Year
ATLANTA, Nov. 20, 2023 /PRNewswire/ -- Inspired by convenience and cost savings, one-third of consumers (32%) plan to order takeout/delivery for Thanksgiving dinner this year while 17% plan to dine in person at a restaurant. Consumers under the age of 35 are the most likely to lean on restaurants with 42% planning to order takeout/delivery for Turkey Day and 20% planning to dine on-premise. This is according to a November 2023 survey of 1,000 U.S. consumers by Popmenu, a leader in restaurant technology.
Why Consumers Are Dining Out
What They're Serving
What They Can Expect
With phones ringing off the hook, restaurants are also using AI phone answering technology to field calls, promote specials, and send links to place orders or make reservations.
Popmenu experts offer the following tips to ensure Thanksgiving runs smoothly:
1) Do your homework. A quick Google search, phone call, or visit to a preferred restaurant's website can guide you on menu options (with photos), portion sizes, allergens, and required budget for your party size.
"More consumers are trading in their aprons for the convenience, taste, and potential cost-savings of having restaurants cook Thanksgiving dinner for them," said Brendan Sweeney, CEO and Co-founder of Popmenu. "Ideally, you want to place online orders and book reservations a few weeks in advance, but you can still find special menus and deals this week. Check out restaurants' websites and act quickly."
In addition to Thanksgiving, restaurants will play an important part in other popular holidays. One in four consumers (26%) plan to dine at or order takeout/delivery from restaurants for Christmas this year while 36% plan to do so on New Year's Eve.
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SOURCE Popmenu Inc.
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