Mobvista Subsidiary, Mintegral, Tops AppsFlyer's 16th Performance Index
Mobvista's programmatic advertising subsidiary, Mintegral, has achieved top rankings in AppsFlyer's 16th Performance Index, establishing itself as a leading mobile ad network. The Index, a pivotal industry benchmark, evaluates platforms based on traffic quality and volume, covering Android and iOS across gaming and non-gaming categories.
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Mintegral Ranks 3rd in Global Android Volume Rankings, trailing only behind Google Ads and Meta. (Graphic: Business Wire)
Mintegral's Performance Overview
All Categories Index:
Non-Gaming Index, Utility Group:
Mintegral's Target ROAS bidding feature has enabled advertisers to acquire users at greater scale and quality while maintaining return on ad spend and improving performance efficiently.
Furthermore, Mobvista's Q3 2023 financial report shows a substantial 25.9% increase in revenue and a 34.8% rise in profit year-over-year, indicating the strong impact of these enhancements on the company's growth and market position.
Shift to ROI-Focused Ad Spending
AppsFlyer noted a shift in advertising budget allocation, with a 20% year-over-year reduction in ad spend for app activations, marking a transition from growth to profitability. Advertisers are now focusing on strategic spending to improve ROI. Traffic on the Open Internet, underutilized despite consumers spending more time there compared to major media, offers a more cost-effective option. Platforms like Mintegral, with their less competitive and cost-efficient traffic, present an attractive option for developers' advertising budgets.
Mobvista is a leading mobile technology company providing a complete suite of advertising and analytics tools for app developers and marketers seeking global growth. With our range of tailored solutions, such as user acquisition, monetization, analytics, creative automation, and cross-channel media buying, Mobvista enables developers to maximize their potential.