New DISQO Insights: Customer Experience More Effective Than Influencers In Driving Social Shopping
LOS ANGELES, Nov. 15, 2023 (GLOBE NEWSWIRE) -- Customer experience (CX) platform DISQO released new insights about how social media marketing is falling short in building trust with consumers, yet is still driving in-app purchases, in its report, “Social Media Shopping.” With nearly 80% of consumers using social media daily, DISQO’s findings underscore the massive opportunity to drive lower funnel outcomes on social media.
“With the 2024 holiday shopping season entering full force, brands need effective strategies to harness social media’s diverse audiences and undeniable engagement power,” said David Grabert, VP of Brand & Communications, DISQO. “We’re not just talking about digital natives, like Gen Z, but also older generations who are now also buying within social media. Brands should use this season to test bespoke social content for different cohorts and platforms while also considering the overriding impact of customer experience over influencer marketing.”
Key insights about social media usage and ecommerce activity in DISQO’s new report:
Insights were sourced from 19,294 consumers in DISQO’s audience, October 7-8, 2023, and weighted to represent the US population. Download “Social Media Shopping” now.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8a9a2953-c440-434b-a491-d38fb3d7ca82
Interesting LoRaWAN Applications
The Secret to Running a Successful MSP
Session Details TBA