42% of Hospitality Workers Likely to Consider a Career Change
NEW YORK and MANCHESTER, United Kingdom, Oct. 19, 2023 (GLOBE NEWSWIRE) -- While job satisfaction levels in hospitality have increased significantly over the last 12 months, according to a new report from research experts CGA by NIQ and Harri, providers of the revolutionary Frontline Employee Experience platform serving more than 35,000 restaurant and hotel locations and four million hospitality employees globally, labor shortages and high turnover remain major challenges.
The exclusive ‘Getting Retention Right: Insights to Navigating Hospitality's Top Talent Challenge’ report reveals that operators and managers are looking at employee satisfaction with cautious optimism. Pay is up, and well-being is a growing priority; however, more than two in five (42%) of employees are still considering a career outside of hospitality.
Yet, despite rising costs and staff shortages, 62% of industry leaders feel optimistic about prospects for their business over the next 12 months, and two-thirds (67%) of respondents agree with the statement that ‘hospitality offers a good and worthwhile career.’ Nearly three-quarters (74%) of employees in the sector feel satisfied in their current hospitality job role—an increase of 13 percentage points since the last survey in 2022 - and over a quarter (27%) say they have actively chosen hospitality as their career path, which is four percentage points more than 12 months ago.
The numbers are a welcome sign that hospitality businesses are improving their employees’ experiences and may also reflect widespread increases in pay in the sector over the last 12 months, but recruitment and retention remain major challenges in hospitality.
“It’s good to see that increasing numbers of hospitality professionals feel content and motivated—but with two in five considering a change of career path, job satisfaction in this sector remains precarious,” said Tristan Spencer, Harri’s SVP Sales UK. “Businesses know that further improvements are needed at every step of their teams’ journeys, from recruitment and onboarding onwards. Investment in digital engagement solutions can help employees feel more valued and better a their jobs while substantially reducing the high costs of recruitment.”
Among the potential improvements for hospitality businesses in the report are:
The report is available now and offers many more actionable insights into employees’ experience in hospitality, plus extensive breakdowns by age and place of work. It also features interviews with HR leaders across the sector on issues including recruitment, team support and the role of technology, including Artificial Intelligence.
Karl Chessell, CGA by NIQ’s director - hospitality operators and food, EMEA, said: “High staff shortages and turnover have been a huge challenge for the hospitality sector in recent years, but our research shows businesses are making good progress on their engagement strategies. It’s already paying dividends in improved satisfaction, and in time should help to bring down turnover and overcome some negative stereotypes to finally earn hospitality the reputation it deserves as a great place to build a career.”
CGA and Harri’s report ‘Getting Retention Right: Insights to Navigating Hospitality’s Top Talent Challenge’ is based on a survey conducted that drew responses from more than 500 current or recent employees in hospitality. The survey captured a wide range of roles from front- to back-of-house across multiple sectors, including restaurants, pubs, bars, hotels and catering. Click here to access the full report.
About CGA by NIQ
CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses.
NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com or www.cgastrategy.com.
Media Contact: Jeanne Achille The Devon Group for Harri [email protected]
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