CommerceIQ Publishes Full Event Insights from Prime Big Deal Days 2023
Amongst the findings:
The data is based on a compilation of anonymized data from the CommerceIQ REM Platform, which handles more than $30 billion of sales from global consumer brands that sell on retail ecommerce channels such as Amazon, Walmart.com and Instacart.
"Shoppers are clearly becoming more aware of Amazon's second-largest event, and brands are following suit by showing up better prepared," said Guru Hariharan, CEO of CommerceIQ. "The fact that on-hand inventory was up 80% versus last year and revenue lost due to out-of-stock inventory dropped by 34% indicates that most brands were ready to meet customer demand."
Overall, Prime Big Deal Days saw more consistent sales throughout the event, while Prime Day 2023 endured larger ebbs and flows throughout the day. The data also indicates that many Amazon shoppers browsed deals on the first day of the event before pulling the trigger on day two: hourly traffic peaked around 6 p.m. PST on Day One, while the highest percentage of ordered revenue was achieved around 7 p.m. PST on Day Two.
For additional analysis of Prime Big Deal Days 2023, please visit the CommerceIQ blog.
BOCA Communications for CommerceIQ
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