Companies are aligned on their digital vision, but lack means for execution, West Monroe research finds
Survey of 700 C-suite execs and 5,000 consumers reveals gaps in achieving digital transformation goals
CHICAGO, Sept. 27, 2023 /PRNewswire/ -- West Monroe, a leading digital services firm, today released its latest signature research, "The Digital Disconnect: Linking Vision to Real-World Execution." This second-annual survey dives into the challenges and opportunities organizations and business leaders face in navigating digital transformation.
In an era where generative AI is driving unprecedented urgency for data and digital transformation, West Monroe's survey reveals that companies are actively embracing digital strategies throughout their businesses, yet a noticeable gap persists between their visionary aspirations and practical execution.
A majority (61%) of C-suite executives acknowledge that digital transformation ranks as a top priority in their organizations, yet hurdles such as competing priorities, available skillsets, and data quality issues hinder the translation of this vision into reality. This underscores the need for businesses to align their strategies with customer demands, reinforce data and analytics infrastructures, and invest substantially in internal upskilling.
"Digital transformation is no longer a nice to have, it's a necessity. But our research shows that while there's a strong alignment on the digital vision, the execution is falling short," said Pablo Alejo, Managing Director, Product Experience and Engineering Lab at West Monroe. "This report is a wake-up call for companies to pinpoint the areas of execution holding them back—and come up with clear action steps to address them."
Other key findings from the report include:
For the full findings, view the report here.
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