Shift from Brand Marketing to Performance Marketing Continues to Grow According to New Global Research
Moloco, a leader in operational machine learning (ML) and performance advertising, together with leading independent research company Ipsos, today announced the findings of the inaugural Mobile App Performance Marketing Global Report. More than 1,600 mobile app marketers were surveyed across nine countries, including US, UK, Korea, France, Germany, Indonesia, Japan, Singapore, and Vietnam.
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37% of respondents selected Advanced ML/AI as the key business factor when vetting mobile app performance marketing vendors above all other considerations. (Survey question: What are the important factors when your company is vetting a solution for mobile performance marketing?) (Graphic: Business Wire)
"The global shift in marketing from reach to results continues to gain momentum across different countries and various industries," said Daisuke Yokokawa, Vice President, Global Marketing, Moloco. "Many mobile app marketers are aware that the secret of big tech's success in advertising is advanced ML technology and the performance marketing solutions that they provide. This global trend is due to the clear and resounding power that mobile app performance marketing has to drive revenue, user acquisition, and profit, especially during times of economic uncertainty."
The study revealed that:
Moloco partnered with Ipsos to conduct an online survey targeting mobile app marketers in nine countries between April 3-May 1, 2023. The survey consisted of multiple-choice questions designed to gather detailed insights. Care was taken in question design to minimize bias and ambiguity, and all responses were anonymized to encourage honesty.
The survey was defined as:
To access the full report, please visit: Mobile App Performance Marketing Global Report.
Moloco's mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco's machine learning platform for growth and performance, every app publisher and e-commerce marketplace can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through market-validated prediction models. Moloco Retail Media Platform enables commerce platforms to establish their own performance ads business. Moloco Monetization for Streaming and OTT enables streaming media companies to build a scalable and profitable ad business that delivers results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.