NBA DELIVERS MOST-WATCHED SEASON EVER IN INDIA WITH MORE THAN 100 MILLION UNIQUE VIEWERS ACROSS LINEAR AND DIGITAL PLATFORMS
MUMBAI, India, Sept. 25, 2023 /PRNewswire/ -- The 2022-23 NBA season was the league's most-watched ever in India, surpassing 100 million unique viewers across linear, social media and digital media platforms for the first time ever. The 2023-24 NBA season tips off on Wednesday, October 25 and games will air live in India on Sports18-1, JioCinema and NBA League Pass via the NBA App.
"Surpassing the milestone of 100 million unique viewers last season is a testament to the growing interest in basketball here in India. Our strong distribution network and local language commentary on the platform has expanded the league's audience in the country, especially within the Hindi-speaking markets," said NBA India Global Partnerships & Media Business Head Sunny Malik. "As we gear up for the 2023-24 season, we look forward to building on this momentum by providing fans in India with new and exciting ways to experience the NBA, including digital innovations and customized content on the devices and platforms they use the most."
Below are consumption highlights from the 2022-23 NBA season in India:
Linear & Digital:
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2022-23 season featured 120 international players from 41 countries. NBA Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team and player platforms. NBA Cares, the NBA's global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
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