71% of senior business technology decision makers are disappointed with B2B marketing content
New Informa Tech Trust in Marketing Index reveals overall score of 61 out of 100 in assessing the state of trust between marketers and B2B technology decision-makers
LONDON, Sept. 25, 2023 /CNW/ -- Informa Tech, the leading provider of market insight and market access to the global business technology community, today launched its first Trust in Marketing Index, measuring the state of the relationship between marketers and senior B2B technology buying decision-makers.
The Index, which reveals an overall score of 61 on a scale of 1 to 100, uncovers the disparity between existing content marketing practices and the preferences of senior business technology decision makers, giving marketers essential insights into how to elevate trust with this key audience.
Key findings include:
The 2023 Informa Tech Trust in Marketing Index was created from interviews with 150 senior executives, leaders and the C-suite across the business technology community in the US and UK. The survey analyses how trust is fostered through accuracy, clarity, expertise, personalisation and timeliness. It included five baseline questions with assigned point values for each answer to create the Index score.
Moorman will present the findings to a global audience of content marketers at Content Marketing World on Wednesday 27th September in Washington DC, USA.
The full survey is available to download here.
About Informa Tech
Informa Tech is a leading provider of market insight and market access to the global business technology community. Through in-depth expertise and an engaged audience community, Informa Tech helps business professionals make better technology decisions and marketers reach the most powerful tech buyers and influencers in the world. Across its portfolio of over 100+ trusted brands, Informa Tech has over 1000 industry experts, including over 400 research analysts and consultants in global research group Omdia, and a monthly audience reach of over 125 million. Informa Tech is a division of FTSE 100 company Informa plc.
With deep understanding of global markets, audiences, and a powerful ecosystem of fully permissioned first-party data, Informa Tech delivers high-performing digital marketing services across every step of the buyer journey, helping marketers to build long-term relationships with their targeted customers.
SOURCE Informa Tech