NetElixir Releases 2023 Holiday E-Commerce Marketing Calendar Early; Forecasts 9% YoY Growth
Digital marketing agency is cautiously optimistic that this year's e-commerce sales will be high
PRINCETON, N.J., Sept. 21, 2023 /PRNewswire/ -- In advance of what is anticipated to be the first AI-powered holiday season, digital marketing agency NetElixir released its 2023 holiday e-commerce marketing calendar alongside its e-commerce growth forecast. Their data forecast suggests that aggregate e-commerce sales will increase 9% YoY in the November to December holiday shopping period compared to last year's sales data, with total online sales likely to exceed 20% of total retail sales in the nation.
"We remain cautiously optimistic that e-commerce sales will grow by almost double digits this year," says Udayan Bose, Founder and CEO at NetElixir. "The team and I predict a stronger growth trajectory than we would have said maybe three months back. One key driver of this forecast is the stronger-than-expected back-to-school sales results. Despite uneven category growth, we believe that this holiday season will prove a turning point for certain categories to regain the momentum they may have lost in the first half of the year. Overall, it is important to think about how you will get creative during this longer holiday season and elevate those sales events to benefit from demand spikes as customers search for the most attractive deals."
The key trends that will drive 9% YoY growth include:
NetElixir has been accurately tracking holiday e-commerce sales forecasts for 15+ years. The agency leveraged its proprietary AI-powered customer intelligence platform, LXRInsights, to track and analyze real-time data of approximately 75 retail e-commerce businesses, ranging from small-to-mid sized businesses to enterprises. The team then utilized a proprietary forecasting model to convert the data into predictions across a predicted 500+ million unique website visits. Data collection spanned seven e-commerce categories (including apparel, beauty, consumer electronics, and more) that track mobile and desktop data, broken down by state, on-website sessions, website orders, AOV, website revenue, first purchase latency, and repeat purchase latency.
Current forecasts are subject to change. NetElixir's holiday experts assume that there will be a second Amazon Prime Day (Early Access) in October that will support an earlier-than-normal start to holiday shopping. NetElixir shared its full results and data analysis during the 2023 Holiday Readiness: E-Commerce Forecast Webinar, which aired on Tuesday, September 19th, and can be viewed here.
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NetElixir is headquartered in Princeton, NJ with wholly-owned subsidiary offices in Hyderabad, India. For more information, please visit www.netelixir.com.
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