The Great Fumble: Asurion Reveals America's Clumsiest Cities
New Orleans again ranks No. 1 for drops, spills and fumbles, followed by Rochester, N.Y. & Raleigh, N.C.
NASHVILLE, Tenn., Sept. 21, 2023 /PRNewswire/ -- We've all been there – that heart-stopping moment when your phone crashes screen-first on the concrete, or when an errant coffee spill heads straight for your laptop. In fact, the average person experiences 140 moments of "phone peril" every year.
Accidents are a fact of life, but are some locales more predisposed to them than others? That's what tech care company Asurion® and tech repair retailer uBreakiFix® by Asurion sought to discover. So they consulted the data – both their own insurance claims and store repairs data, plus outside data like online searches for sprained ankles and the number of personal injury attorneys per-capita – to find out where slips and stumbles occur most often, culminating in the company's second annual Clumsiest Cities in America report.
"Accidents happen – nobody knows that better than our repair techs on the frontlines fixing broken phones, laptops, tablets," said Dave Barbuto, CEO of uBreakiFix by Asurion. "Every cracked screen has a story, and even the most careful of phone owners still end up in our stores from time to time. If you've been on the losing end of gravity more times that you care to admit, know that you're not alone. Our Clumsiest Cities in America Index proves that. It also offers insights into why certain places might be a little more accident-prone than others. No matter how you got that soaked phone or shattered backglass, we're here to help, sans judgement."
THE METHOD TO THE MADNESS
To identify where clumsiness was most common, Asurion utilized a holistic approach, considering multiple factors. They looked at metropolitan areas ranked highest for per-capita Asurion protection plan phone breakage claims and device repairs at its network of uBreakiFix by Asurion stores. Digging deeper, the company also delved into the ranking cities with the most personal injury lawyers and orthopedic surgeons per-capita. Knowing some prefer to suffer in silence, Asurion mixed in additional Google trends data surrounding the frequency of online searches for phrases like "I think I sprained my ankle" or "I dropped my phone, and the screen is cracked." A year's worth of data was gathered, evaluated and analyzed to determine the "Clumsiest Cities in America."
A LOOK AT THE RANKINGS
Now, the exciting part – the rankings! Over half of the Clumsiest Cities are in the South, with New Orleans – aptly nicknamed "The City That Care Forgot" – taking the crown as the Clumsiest City in America for the second time. With all the fun and festivities on Bourbon Street and beyond, it's no surprise that cracked phone screens were the most common tech accident in the Big Easy.
Coming in second is Rochester, N.Y. – a 10-spot jump from the previous report – followed by Raleigh, N.C., which dropped down one spot to take third position. Other cities in the top ten list included Atlanta; Fresno, Calif.; Birmingham, Ala.; Richmond, Va.; Jacksonville, Fla.; Hartford, Conn.; and Louisville, Ky.
On the other side of the coin, Seattle reported the fewest clumsy-related incidents, overtaking San Francisco for the title of "most graceful" city. Seattle is renowned for its commitment to sustainability and green initiatives and now perhaps tech stewardship. Providence, R.I., and New York ranked as the second and third most graceful cities.
The "Clumsiest Cities in America Index" was calculated by leveraging anonymous data collected over a 12-month period ending February 28, 2023. Beyond ranking the cities, Asurion wanted to figure out why some cities were so much clumsier than others. We may never know for sure why a New Orleanian is far more likely to break their tech than a Seattleite (although we have our suspicions), but we do have some ideas:
Wherever you hail from, the tech experts at Asurion have a playbook for life's unexpected moments. No matter what tech breaks or where it happens, they can get you back up and running.
If you have an Asurion protection plan through one of the leading wireless carriers, handling device mishaps is simple. You can easily file a claim to receive options like same-day device replacement or cracked screen repair delivered to your door or stop by one of our uBreakiFix by Asurion locations for fast on-site cracked screen repair through your protection plan coverage.
Don't have an Asurion protection plan? We got you covered! With more than 730 stores across the country, uBreakiFix by Asurion stores offer same-day repair in select locations and free device diagnostics on most repairs. For more information, visit uBreakiFix.com.
About uBreakiFix by Asurion
1 According to data from the U.S. Census Bureau
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