Revenera Report Reveals Growing Reliance on Hybrid Software Deployment and Monetization Models
ITASCA, Ill., Sept. 21, 2023 (GLOBE NEWSWIRE) -- Revenera, producer of leading solutions that help technology companies build better products, accelerate time to value and monetize what matters, today released the Revenera Monetization Monitor: Software Monetization Models and Strategies 2023 report. This report is part of an annual series in its fifth year. It provides product executives at software, intelligent device, and IoT companies with benchmarks about digital business models and trends related to hybrid approaches to monetization and deployment models.
“Software suppliers aim to grow recurring revenue and streamline operations. To achieve this, they’re relying on software-as-a-service (SaaS), the most widely used deployment model today, and subscription/term and consumption monetization models,” said Nicole Segerer, SVP and General Manager at Revenera. “Software companies are looking to apply pricing and packaging changes faster, but we also see that time to market for their products often falls behind timing expectations. This is a consequence of the complexity software companies have to manage when they go to market with a diverse and hybrid offering structure. Centralizing software monetization initiatives and gaining greater visibility into product usage are increasingly essential to addressing this challenge.”
Highlights from the Revenera Monetization Monitor: Software Monetization Models and Strategies 2023 report include:
Revenera conducted the 2023 Revenera Monetization Monitor Software Industry Survey from March through July 2023. Job levels of the 454 survey respondents were C-level/executive (16 percent), SVP/VP (13 percent), director (34 percent), manager/team leader (27 percent), and individual contributors/consultants (10 percent). This report focuses on software monetization models and strategies; subsequent Revenera Monetization Monitor 2023 series reports will address software usage analytics and software compliance & piracy.
Media Contact Clement | Peterson PR on behalf of Revenera [email protected]
5G and Private Networking
The Role of Endpoints in Shaping Future of Work
Artificial General Intelligence â€“ A Generative AI Epiphany