Evry Health Selects First Dollar to Power Its Rewards Program for Improved Utilization
AUSTIN, Texas, Sept. 21, 2023 /PRNewswire/ -- Evry Health, a tech-savvy employer health insurance company, today announced that it has selected First Dollar as its platform technology partner to power its health rewards program. Launched earlier this year, the rewards program provides funds for healthy goods and services, like baby care, to Evry members who demonstrate healthy behaviors, like visiting the doctor. During the vendor selection process, First Dollar's technology and vast network of merchants stood out to the Evry Health team.
"Working closely with the First Dollar team has been a pleasure," said Chris Gay, Evry CEO. "Their expertise in health benefits, dedication to our success, and commitment to innovation have greatly improved our member experience, and we're excited about the continued growth of our partnership."
Traditional health rewards programs are run on a closed-loop network. This approach limits the number of vendors, excludes many small businesses, and creates member barriers to accessing their earned funds. Because First Dollar runs its directed spend technology on an open-loop network, Evry members can use their heath rewards card anywhere a Mastercard is accepted.
"We're making healthcare simple and accessible," said Jay Startz, Evry Health COO. "Being able to choose where you use your health rewards card, whether it's a national chain or a corner bodega, is a great example of how we're increasing access to healthcare through simplicity."
Members are eligible for health reward funds upon achieving desired health events, like completing a smoking cessation program or attending their annual physical. Leveraging First Dollar's directed-spend technology, Evry identifies eligible purchase categories and restricts unwanted items like tobacco and alcohol. For Evry's rewards program, eligible purchases include baby care, exercise equipment, eye care, healthy foods, personal care, pharmacy items, etc. First Dollar's single card and app experience also allows members to receive all their reward funds on the same card—instead of juggling a new card for each reward received.
"Offering—and using—benefits should feel effortless," said Jason Bornhorst, First Dollar CEO. "Powering a rewards program that prioritizes benefit utilization is one more step in our journey to make the benefits experience effortless."
First Dollar's documented APIs and UI widgets enable Evry to build, design, and maintain the user experience at their discretion and with a reduced engineering lift. And thanks to First Dollar's novel health wallet approach for powering every health spending benefit, this partnership also opens up the possibility of Evry administering additional account types in the future, such as a flexible spending account (FSA), health reimbursement arrangement (HRA), or health savings account (HSA). All while leveraging First Dollar's industry-leading NPS & benefit utilization to provide a best-in-class experience, accelerating the growth of Evry's business and driving overall retention with existing clients.
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