MGID Expands Partnership With GeoEdge to Reinforce Fight Against Deceptive Ad Practices
MGID, the global advertising platform, has expanded its partnership with GeoEdge, the premier provider of ad security and quality solutions for the online and mobile advertising ecosystem. The expansion follows a successful, years-long partnership, over which several types of cloaking practices were identified across tens of thousands of scenarios.
Through this reaffirmed, long-term collaboration with GeoEdge, MGID's compliance team can ensure that campaigns launched through its platform are protected with cutting-edge advertising content security. MGID's robust suite of security features includes:
"Escalating threats from malicious actors present persistent challenges across the entire digital advertising supply chain. As these cyber adversaries refine their tactics, MGID leverages GeoEdge's insights into the threat environment, empowering MGID to combat malvertising and protect its partners from cybercriminal activities." - Amnon Siev, CEO of GeoEdge.
MGID is a TAG-certified, global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe, fraud-protected environments. The company offers a variety of ad formats, including native, display, and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
Through partnerships with GeoEdge, Pixalate, and AdSecure, MGID deploys a combination of AI and human evaluation and monitoring methods to detect and remove ads that violate its policies and are harmful to users and the overall ad ecosystem. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com
GeoEdge's mission is to protect the integrity of the digital advertising ecosystem and to preserve a quality experience for users. GeoEdge's advanced security solutions ensure high ad quality and verify that sites offer a clean, safe and engaging user experience, so publishers can focus on their business success.
Publishers around the world rely on GeoEdge to stop malicious and low-quality ads from reaching their audience. GeoEdge allows publishers to maximize their ad revenue without quality concerns, protect their brand reputation and increase their user loyalty. GeoEdge guards digital businesses against unwanted, malicious, offensive and inappropriate ads - without sacrificing revenue. www.geoedge.com
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