Three-Quarters of Marketing and Creative Leaders View Generative AI as an Essential Part of Their Creative Toolkit
Canva, the world's only all-in-one visual communication platform, today released new insights from more than 4,000 marketing and creative leaders on their attitudes towards generative AI. The company commissioned Morning Consult to survey marketers and creatives from the US, UK, France, Germany, Spain, Brazil, Mexico, India, and Australia to understand how AI is transforming their organizations and their roles.
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Canva surveyed 4,050 marketing and creative leaders who influence technology purchases (Graphic: Business Wire)
The top findings include:
For a more extensive look at the survey findings, you can read more here.
Canva commissioned Morning Consult to survey 4,050 business leaders in marketing and creative roles. These individuals are decision-makers for purchasing software in their department or company. Specifically, Canva surveyed 505 business leaders in the United States, 500 in the United Kingdom, 513 in Spain, 503 in Germany, 497 in France, 524 in Brazil, 315 in Mexico, 377 in India, and 316 in Australia.
Launched in 2013, Canva is a free online visual communications and collaboration platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful.
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