Williams-Sonoma, Inc. and Salesforce Team Up to Serve Customers at Home
Today at Dreamforce 2023, Salesforce (NYSE: CRM), the #1 AI CRM, announced its work with Williams-Sonoma, Inc. (NYSE: WSM), the world's largest digital-first, design-led, and sustainable home retailer, to deliver highly targeted and more personalized customer experiences for shoppers everywhere.
"We put our customers at the center of everything we do and are constantly focused on finding new ways to better serve them," said Laura Alber, CEO, Williams-Sonoma, Inc. "We have always had a history of in-house innovation. However, bringing in Salesforce as a partner to help us augment that innovation and continually improve the connection to our customers, made sense. They are not afraid to grow with us and help us scale our marketing email program, while sharing a core value of trust."
Salesforce is working with Williams-Sonoma, Inc. to marry its internally developed technology with Salesforce products to help the company get a 360-degree view of customers across its diverse portfolio of brands, including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow.
With a more complete view of customer preferences and engagement, Williams-Sonoma, Inc. will be able to better anticipate customers' needs, and deliver personalized customer connections for every stage of life from furnishing a first apartment to building a wedding registry.
"AI is changing everything - customer experiences, company operations, and work itself," said Brian Millham, President and COO, Salesforce. "The Williams-Sonoma, Inc. team is at the forefront of the industry, using data in a way that builds trust, understanding, and elevates the entire customer experience."
Leveraging Salesforce's technology will help Williams-Sonoma, Inc. and its world-class, in-house technology team scale and innovate quickly to deliver highly-tailored and relevant connections to customers during their busiest seasons, including Black Friday.
Learn more about how companies like Williams-Sonoma, Inc. are leveraging data + AI + CRM + trust to transform the customer experience during Dreamforce, September 12-14, 2023. Stream it here.
Salesforce empowers companies of every size and industry to connect with their customers through the power of data + AI + CRM + trust. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
About Williams-Sonoma Inc.
Williams-Sonoma, Inc. is the world's largest digital-first, design-led and sustainable home retailer. The company's products, representing distinct merchandise strategies - Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham and GreenRow - are marketed through e-commerce websites, direct-mail catalogs and retail stores. These brands are also part of The Key Rewards, our loyalty and credit card program that offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, offer international shipping to customers worldwide, and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India, as well as e-commerce websites in certain locations. We are also proud to be a leader in our industry with our Environmental, Social and Governance ("ESG") efforts. Our company is Good By Design - we've deeply ingrained sustainability into our business. From our factories to your home, we're united in a shared purpose to care for our people and our planet.
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