Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts, Data Finds
App Science™ releases U.S. Hispanic Streaming Audience Insights comparing unique preferences among Bilingual and Spanish-only audiences
Sabio Holdings announces development of SabioTV platform led by diverse creators as commitment to ongoing diversity, equity, and inclusion ("DEI") initiatives
TORONTO, Sept. 12, 2023 /CNW/ -- App Science™ ("App Science"), wholly owned by Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of Connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, today announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences ("Report").
The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver a more targeted, relevant message within their ads to these audiences.
For example, within the streaming apps category, bilingual speakers are 4.5x and 3.5x as likely to have Paramount+ and Hulu on their streaming devices, respectively, and Spanish-only speakers are 2.8x as likely to have Canela.TV and 29% more likely to have FuboTV on their devices, suggesting they are more likely to pay for sports.
"The diversity within the U.S. Hispanic population shows that one-size won't fit all when it comes to meaningfully engaging this audience. Personalized, culturally relevant ads will only increase in importance as time goes on," said Helen Lum, Executive Vice President, App Science. "These groups' mobile app preferences help tell a story of their behaviors and life experiences and ultimately can help provide advertisers with more opportunities to vary their creative messaging to better connect with their target audiences."
Additional key findings from the report include:
As a part of Sabio's commitment to DEI, the Company has also announced the development of its SabioTV streaming platform, a creator-first streaming network led by diverse creators featuring unique voices and untold stories. The SabioTV platform is part of the Company's overall mission to increase representation in the streaming space by surfacing unique programming that better reflects today's diverse world.
"By leveraging Sabio's existing, end-to-end CTV/OTT technology stack, SabioTV is expected to enable content creators to capitalize on a creator economy estimated to grow to $480 billion by 20271, while providing Sabio with another tool in our toolkit to further defend our strong gross margins," said Aziz Rahimtoola, CEO, Sabio.
About Sabio Holdings
This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.
Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Jon Stimmel, Chief Growth Officer
Helen Lum, EVP, App Science Inc.
Aideen McDermott, Investor Relations Associate
Rachel Jermansky, Daddi Brand Communications
View original content:https://www.prnewswire.com/news-releases/bilingual-us-hispanic-speakers-more-likely-to-pay-for-popular-streaming-services-compared-to-spanish-only-speaking-counterparts-data-finds-301924331.html
SOURCE Sabio Holdings Inc.
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