Linemate Releases New Feature Aimed at New Bettors
Sports betting research app Linemate, the winner of the SBC First Pitch Competition 2023, recently announced the release of its "Discover" feature. Designed to revolutionize the sports betting experience for new bettors, allowing them to find their bets via easy-to-understand narratives.
Although the app caters to everyone, Linemate's primary mission is to engage with those new to sports betting. The app endeavors to make engaging with sports betting content more simple for users. This works by guiding users from content discovery to consideration, research, and their transaction on the sportsbook.
The app's Discover feature resembles a "travel-like" engine that guides users to find their bet through straightforward narratives, such as "find a goalscorer in play today." That prompts only the top plays, which the user can view as sports cards, each showcasing their unique bet proposition. Ultimately, customrs can peruse the day's top recommended plays, all backed by analytical research.
Calvin Konya, co-founder at Linemate, said, "We're really excited to launch Discover. We want to provide an entry point to both our app and sports betting for everyday sports fans."
He added, "This isn't to say that experienced bettors cannot use our app either. In fact, the bulk of our current users are experienced bettors. This shows the trust people place in our statistics and analysis."
Since launching, Linemate, a freemium app, has been operating on two primary goals. To redefine the way sports fans access analytics and statistics and to offer easy access by removing all unnecessary barriers to entry.
With the launch of its Discover feature, the app will also offer a Linemate+ option, an upgrade with which users gain access to a presorted feed of multi-trended plays. The absolute best on the app in seconds.
Linemate is a sports betting research app that launched in September 2022. The app was designed to make sports betting more convenient and enjoyable, particularly for new bettors. The app gained solid traction since its launch, with 60,000+ app and web downloads worldwide as well as numerous people visiting the site for the first time.
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