GE Appliances Helps Consumers Create Personalized Recipes From the Food in Their Kitchen with Google Cloud's Generative AI
New features introduced via GE Appliances' SmartHQ consumer app generate custom recipes and provide a new conversational interface for appliance use and care
LOUISVILLE, Ky. and SUNNYVALE, Calif., Aug. 29, 2023 /PRNewswire/ -- GE Appliances (GEA), a Haier company, and Google Cloud today announced an expansion of their partnership to enhance and personalize consumer experiences with generative AI. GE Appliances' SmartHQ consumer app will use Google Cloud's generative AI platform, Vertex AI, to offer users the ability to generate custom recipes based on the food in their kitchen with its new feature called Flavorly™ AI. SmartHQ Assistant, a conversational AI interface, will also use Google Cloud's generative AI to answer questions about the use and care of connected appliances in the home.
"This collaboration is a good example of how we are transforming our entire business landscape, from product design and manufacturing to customer interaction," said Kevin Nolan, president and CEO of GE Appliances. "Our goal is to be 'zero distance' from our consumers, ensuring we always deliver products and experiences that truly resonate. Our partnership with Google Cloud is a prime example of our commitment to providing consumers with the seamless, personalized experiences they desire."
GE Appliances' SmartHQ app includes two innovative features using Google Cloud's generative AI:
"We are seeing a variety of brands across industries invest in generative AI to help them create deeper, more meaningful connections with their customers," said Thomas Kurian, CEO of Google Cloud. "GE Appliances is another great example of this. Already renowned for delivering high-quality appliances to homes around the country, GE Appliances will use our AI technology to help create highly personalized, helpful, and easy-to-use digital experiences for consumers."
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