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Digital Camera Market to grow by USD 3.159 billion from 2022 to 2027; Availability in various price ranges to boost the market - Technavio
[August 18, 2023]

Digital Camera Market to grow by USD 3.159 billion from 2022 to 2027; Availability in various price ranges to boost the market - Technavio

NEW YORK, Aug. 18, 2023 /PRNewswire/ -- The digital camera market size is expected to increase by USD 3,159.05 million from 2022 to 2027, registering a CAGR of 5.55%, according to the latest research report from Technavio. Discover Consumer Electronics industry potential and make informed business decisions based on qualitative and quantitative evidence highlighted in Technavio reports. View Sample Report!

The digital camera market covers the following areas:

Company Landscape

The global digital camera market is fragmented, with the presence of several players in the market. With the growing technological innovations such as HD, Ultra HD, and 4K technologies, differentiated products for different purposes are also playing a significant role in driving the growth of the market. The established players face intense competition because of the product portfolio, product differentiation, and pricing of the products. The digital camera market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

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Company Offerings

  • Canon Inc. - The company offers digital cameras such as Canon EOS 1500D, Canon EOS 200D, Canon EOS R10.
  • Elite Brands Inc. - The company offers digital cameras such as KODAK PIXPRO AZ255 Digital Camera, KODAK PIXPRO AZ405 Digital Camera, and KODAK PIXPRO AZ421 Digital Camera.
  • FUJIFILM Corp. - The company offers digital cameras such as Minolta MN67Z 67x Long Zoom Bridge Digital Camera and Minolta instapix MNCP10 Instant Print Digital Camera.

For market's vendor landscape highlights with a comprehensive list of vendors and their offerings - View Sample in minutes

Key Market Segmentation

This digital camera market report extensively covers market segmentation by distribution channel (offline and online), type (digital single-lens reflex cameras, compact digital cameras, mirrorless interchangeable lens cameras, and bridge compact digital cameras), and geography (APAC, North America, Europe, Middle East and Africa, and South America). 

  • The market share growth by the offline segment will be significant for market growth during the forecast period. This segment includes brick-and-mortar stores, TV, radio, print advertisements, and banners, to create awareness about products and services and to promote brands. This segment of the market tends to be more expensive compared with online marketing because it requires vendors to implement promotional campaigns. But since a large share of the market is still held by the unorganized sector of the market, which does not have Internet access, offline distribution is the only way to reach customers. Hence, such factors will increase segment growth during the forecast period.

View Sample Report in minutes of this report for more highlights into the market segments.

Regional Market Outlook

APAC is estimated to account for 32% of the global market growth. The presence of a large population and the growing disposable per capita income is a major driving factor for the market growth. APAC also offers inexpensive products with basic features. It is also emerging as one of the fastest-growing markets for digital cameras due to the growing awareness among customers, along with the growing spending capacity of people in this region. Hence, such factors will increase the market growth in this region during the forecast period.

For more key highlights on the regional market share of most of the above-mentioned countries.- View Sample Report

Companies Mentioned

  • Canon Inc.
  • Elite Brands Inc.
  • FUJIFILM Corp.
  • GoPro Inc.
  • HP Inc.
  • JMM Lee Properties LLC
  • KYOCERA corp.
  • Leica Camera AG
  • Nikon Corp.
  • OM Digital Solutions Corp.
  • Panasonic Holdings Corp.
  • Polaroid International B.V.
  • Qisda Corp.
  • Ricoh Co. Ltd.
  • Samsung Electronics Co. Ltd.
  • Sharp Corp.
  • SIGMA Corp.
  • Sony Group Corp.
  • Victor Hasselblad AB
  • Eastman Kodak Co.

Digital Camera Market – Market Dynamics

Key factor driving market growth

The availability of cameras in various price ranges is a significant driver for the growth of the market. Generally, digital cameras are available in different price ranges depending on their features. Also, around 20% of digital cameras are found in the price range of USD 50-USD 200, whereas more than 60% of digital cameras are high-end digital cameras. These provide features such as +200x zoom capabilities, video recording with autofocus, and others, and are priced above USD 200.

 For instance, more than 15% of digital cameras are priced under USD 50. Also, they provide basic digital camera features such as digital video resolutions of 1280 x 720 HD, waterproof capabilities, and others. Hence, factors like these will drive the digital camera market growth during the forecast period.

Leading trends influencing the market - An increase in the use of action cameras is an emerging digital camera market trend.

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Digital Camera Market Scope

Report Coverage


Base year


Historic period


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.55%

Market growth 2023-2027

USD 3,159.05 million

Market structure


YoY growth 2022-2023(%)


Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 32%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Canon Inc., Elite Brands Inc., FUJIFILM Corp., GoPro Inc., HP Inc., JMM Lee Properties LLC, KYOCERA corp., Leica Camera AG, Nikon Corp., OM Digital Solutions Corp., Panasonic Holdings Corp., Polaroid International B.V., Qisda Corp., Ricoh Co. Ltd., Samsung Electronics Co. Ltd., Sharp Corp., SIGMA Corp., Sony Group Corp., Victor Hasselblad AB, and Eastman Kodak Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Company Landscape
12 Company Analysis
13 Appendix

About US

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

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